Marketing Manager

2 weeks ago


Singapur, Singapore Xero Full time

Join to apply for the Marketing Manager - Asia role at Xero

At Xero, we’re here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

We’re looking for a creative and data-driven Marketing Manager to join our team and help us connect with small businesses and our accounting partners across Asia. This is a key role where you\'ll own the delivery of multi-channel marketing campaigns that have a real impact. You\'ll work with a wide range of teams—from sales and creative to our global counterparts—to bring our regional marketing plan to life. If you love blending strategy with execution and are passionate about measurable results, we want to hear from you.

What You’ll Do:

  • Orchestrate & Execute Campaigns: Own the delivery of integrated marketing campaigns across channels including digital, radio, email, events, OOH, and content marketing.
  • Champion Our Customers: Develop a deep understanding of target audiences, creating campaigns that resonate, solve their problems, and delight them.
  • Collaborate to Win: Act as a key connector between regional marketing, global teams, sales, and external agencies to ensure seamless execution of the regional marketing plan.
  • Drive Measurable Results: Embed a data-first approach. Support marketing leadership with insightful reporting, continuously optimising campaigns to achieve brand and commercial goals (MQLs, SALs, and sales pipeline).
  • Hone Your Craft: Use creative flair and copywriting skills to ensure all marketing communications meet Xero\'s high standards.
  • Own the Lead Lifecycle: Work with CRM and Sales Ops to ensure a highly efficient lead management process from initial engagement to sales conversion.

Success in This Role Looks Like

  • Delivering innovative and highly measurable marketing campaigns that exceed targets.
  • Building strong, collaborative relationships across the business.
  • Demonstrating a growth mindset, always seeking ways to improve and innovate.
  • Developing a deep understanding of how your work contributes to business growth, MQLs, SALs, and overall sales pipeline.
  • Becoming a trusted voice for our customers and partners within Xero.

What You’ll Bring

  • Proven Campaign Experience: Track record of successfully managing end-to-end marketing campaigns across the full funnel.
  • A Collaborative Spirit: Thrive in cross-functional environments and build relationships and influence stakeholders.
  • An Outcome-Focused Mindset: Motivated by results, experienced with targets, and able to use data to make informed decisions.
  • Exceptional Project Management: Strong organisational skills and attention to detail to manage multiple projects.
  • Entrepreneurial Drive: Proactive problem-solver with the ability to move fast on the right things.
  • Excellent Communication Skills: Articulate ideas clearly, whether writing compelling copy or presenting campaign results.

Why Xero?

We offer generous paid leave, dedicated wellbeing leave, an Employee Assistance Program, life insurance, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, offices with fitness and yoga classes, flexible working, career development, and other benefits that reflect our human values.

Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Software Development (Industries)
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