E-Commerce Manager, Singapore

3 weeks ago

Singapur, Singapore SharkNinja APAC Full time

Overview

Join to apply for the E-Commerce Manager, Singapore role at SharkNinja APAC .

Responsibilities
  • Own end-to-end E-commerce P&L across SEA platforms.
  • Lead commercial negotiations with platforms (trading terms, commission structures, co-op funds, campaign participation).
  • Set annual and monthly sales targets, ensuring delivery through structured volume waterfalls.
  • Track and manage GTN ladders, margin structures, and ROI by platform.
  • Build and execute annual platform business plans aligned to NPD launches, seasonal peaks, and mega campaigns.
  • Partner with platform account managers to secure prime visibility (search share, banners, flash sales, live events).
  • Drive category leadership by increasing traffic, CVR, and AOV through data-driven levers.
  • Oversee digital marketing spend allocation (search, display, affiliates, influencers, vouchers).
  • Monitor campaign effectiveness (ROAS, CPA) and continuously optimize spend.
  • Innovate partnership opportunities (cross-brand bundles, affiliate programs, creator collaborations) to unlock incremental growth.
  • Ensure seamless brand consistency across all online platforms.
  • Own funnel diagnostics (traffic × CVR × AOV), returns analysis, and customer journey mapping.
  • Deliver actionable insights from platform dashboards, GA4, and campaign analytics to inform decision-making.
  • Lead post-campaign reviews with clear “Keep / Fix / Kill / Start” recommendations.
  • Collaborate with Sales, Marketing, Supply Chain, and Customer Service to deliver an integrated channel strategy.
  • Ensure S&OP alignment with supply chain for availability, WOS, and campaign readiness.
  • Partner with Customer Service on returns, chat handling, and platform penalties.
  • Represent e-commerce in cross-functional planning forums, ensuring online has equal strategic weight as offline.
Qualifications & Experience
  • Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
  • 6–10 years’ experience in e-commerce / commercial roles, ideally with platform exposure (Lazada, Shopee, TikTok, Amazon).
  • Proven track record of owning P&Ls and delivering GMV growth while managing margin discipline.
  • Strong negotiation skills with platforms and proven ability to secure favorable terms.
  • Experience with digital marketing ROI management (search, display, affiliates, influencers).
  • Solid analytical skills with fluency in GA4, platform dashboards, and Excel.
  • Entrepreneurial mindset with a track record of creative partnerships and campaign innovations.
  • Strong leadership, communication, and stakeholder management skills.
What We Offer
  • Full ownership of a high-growth channel with strategic importance to the business.
  • Opportunity to build and scale regional e-commerce operations with autonomy.
  • Competitive package with performance-based incentives.
  • A dynamic, fast-paced, and entrepreneurial environment.

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