Senior Performance Manager

Overview

PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.

In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.

Working for PHD Singapore

At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.

Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.

We are part of OMG which has been awarded as "Best Company to Work for in Asia" three years in a row and we were nominated and awarded for being the "Most Caring Company in Asia" in 2023.

Working at PHD Singapore you get

• Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will).
• Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
• Events organised by the social committee (our very own Chief Happiness Officers).
• Trainings such as LEAP / SPRINT programme so you can grow & advance your career.

We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.

Working in the regional team, you get to gain exposure to multiple markets, and work closely with different departments internally and externally (e.g. marketing, product, data & analytics).

We have a very collaborate approach within the team; everyone's role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone's development, with a clear progression path tailored to support everyone to become industry leaders.

Responsibilities

• Ability to manage personal and professional opinions in line with company direction.
• Develop and update client performance media plans, reports and provide insights and commentary.
• Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented to clients and agency teams.
• Continuously recommend ideas/tactics to clients for campaign optimization.
• Manage a performance and activation team and oversee their career development, output, and their learnings across all performance marketing channels.
• Liaise directly with different media partners and clients to build strong relationships.
• Provide consult and training to clients and internal teams on how to run performance marketing campaigns.
• Create detailed, data-driven forecasts for spend and performance KPIs
• Manage large budget pools with the goal of achieving a strong ROAS
• Work with the finance teams to resolve billing discrepancies

Experience required

• Bachelors degree
• Minimum 6 years of work experience in a performance media role.
• Minimum 2 years of team leadership and mentoring experience
• Deep technical expertise with SEM across all search engines platforms (Google, Microsoft, Baidu, Qihoo, Naver, YahooJP, and Yandex)
• Strong technical expertise in Google Analytics, Google Data Studio, App Marketing (Google UAC, Apple Search Ads, etc.)
• Basic technical understanding of SA360, Social Media Marketing, Programmatic Advertising
• Understands attribution modelling/lifetime value (LTV) and its impact across all channels
• Ability to create and modify Google Ads/Google Data Studio scripts are a big plus
• You have a proven track record of optimizing very large Google Ads accounts, driving conversion driven KPI goals (Revenue/ROAS), and building accurate forecasts
• Strong communicator and storyteller, possesses excellent verbal, written and presentation skills
• Broad client experience across a breadth of industries and categories; Understand business issues at the core
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Have strong organizational skills being able to manage multiple clients / projects at once
• Be confident in analyzing and acting on marketing data
• Demonstrable experience in working across regional campaigns and different local languages

Personal Attributes

• A 'Can Do' attitude
• Tenacious
• Business savvy
• Entrepreneurial
• Persuasive
• Leadership qualities
• Great interpersonal and communication skills internally, with media owners and clients

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