Brand Assistant
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Brand Assistant
About Us
Happinayls Pte Ltd (Vainpot) is a Singapore-based nail supplies distributor and retailer. We carry more than 20 nail brands and sell them through Shopee, Lazada, TikTok Shop, our Shopify store, retail partners such as Watsons and Guardian, and pop-up events. We're a small team, so you'll get hands-on experience across brand marketing, retail and eCommerce from day one.
Job Responsibilities
Brand Marketing
- Plan and carry out campaigns and product launches for Vainpot and our partner brands
- Create content for Instagram, TikTok and EDMs, including product shoots, short videos and promotional visuals
- Support live streams, pop-up events and brand activations
Retail & Account Management
- Manage product listings at retail partners: item creation, ranging and store allocation
- Process and track purchase orders, and coordinate deliveries to stores
- Monitor in-store displays, stock levels and promotions
Principal Brand Management
- Act as the day-to-day contact for our principal brands on launches, marketing materials and stock planning
- Keep product information, pricing and assortment records up to date
- Prepare sales reports for brand partners and retailers
eCommerce
- Manage listings and campaigns on Shopee, Lazada, TikTok Shop and Shopify
- Track sales and campaign results, and suggest improvements
Job Requirements
- Diploma or degree in Marketing, Business, Mass Communication, Design or a related field
- Fresh graduates are welcome, and training will be provided
- Passionate about beauty, nails and social media
- Creative, with a good eye for visuals and content
- Comfortable with Canva, CapCut or Adobe Creative Suite
- Organised and good with details, able to manage several brands and deadlines
- Good spoken and written English. Mandarin is a plus for working with suppliers.
- Proactive and comfortable with both creative and operational work
- Available on some weekends for events and launches
Good to Have
- Internship experience in beauty, retail, FMCG or eCommerce
- Experience creating beauty or nail content on social media
- Can do your own nails or apply gel polish
What We Offer
- Monday to Friday, 9am–6pm
- Hands-on training in brand management, retail operations and eCommerce
- Experience working directly with major retailers and international beauty brands
- Room to grow as the company expands
Creative Production Process
Design
Marketing / Public Relations
Creating visuals
Campaign Delivery
Process Purchase Orders
Stock Levels
Partner Marketing
Skin and Nail
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