Senior Social Media Analyst

2 weeks ago

Singapur, Singapore Maker Lab Full time

Senior Social Media Insights & Analytics Specialist Senior Social Media Analyst for a major tech brand in APAC. You'll own campaign measurement and social listening to create data-driven enterprise strategies. We seek a self-starter skilled in social analytics and committed to driving business value with intelligent, methodological insights. Responsibilities Set up, operationalise and develop social media listening and analysis, as a program, in APAC for key business units and markets. Ensure timely, smooth, and insightful delivery of processes, measurement, and listening projects. Manage or help build new tools, develop best case practices and manage relationships (internal, external partners) within the social listening and analysis space. Implement and advocate for use of consistent and globally aligned measurement standards and methodologies. Lead selected key campaign measurement projects with Owned, Paid and Earned Social data for the local market and/or product teams. Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning social strategies. Translate complex analytics to easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies working on Social. Report on social program performance on a regular basis, in addition to weekly listening and reporting. Qualifications 8+ years of relevant experience in an agency or brand with Earned Social Media / Social listening as an analyst. Relevant skills in working with social analytics tools (e.g. Brandwatch, Tubular, Sprinklr) and developing effective and clean boolean queries. A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy. Capable of visualising data and storytelling to improve decision making, drive action, and raise relevant provocations for marketers. An appreciation of structure, operational clarity and simplicity in everything you do. A strong understanding and knowledge of relevant social platforms and their data. Proven ability to set campaign goals, KPIs and targets. The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment. Strong communication skills while having a proactive attitude. Skilled in data management and visualisation tools (Google Sheets, Google Slides, Looker Studio). A problem-solver, adept at facing challenges and creating solutions. Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC. Skills with SQL, Python / Colab, statistical analysis are all a bonus. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. #J-18808-Ljbffr

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