Senior Marketing Manager – Singapore

Posted Wednesday, July 16, 2025 at 2:00 PM

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. Today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is an exciting time to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our APAC team as the Senior Marketing Manager .

This role will oversee and support MFZ in executing marketing strategies and initiatives to reach their KPIs. The role requires a deep understanding of regional markets and influencing MFZ to ensure alignment with the Brand’s strategies and guidelines. The role involves partnering with internal teams to deliver assets and support for MFZ markets, managing the Ad Fund for selected APAC markets, and working with agencies to deliver impactful campaigns. Success requires developing and maintaining strong relationships with partners, being highly organized and detail-oriented, and translating the bigger picture into actionable recommendations.

The ideal candidate will bring expertise in regional marketing strategies and Subway know-how to enable master franchisees to execute high-impact campaigns that drive growth and profitability at the market level. Ensuring MFZ are well-informed about Subway developments and aligned with APAC strategies and brand direction.

If you believe this is the role for you and succeed in your application, be ready to be Bold , Empowered , Accountable , and to have Fun in a fast-paced and agile environment.

Responsibilities include but are not limited to:

• Serve as the key marketing advisor and partner for Master Franchisees, providing guidance, tools, and resources for consistent brand positioning and messaging. Interpret data to derive insights and influence stakeholders through presentations and relationship management. Facilitate platforms and forums like Best Practice forums and MFZ Summit. Plan quarterly calendars with MFZ, support execution, and document campaign effectiveness. Develop resources and tools to measure campaign performance. Build strong relationships with franchise leaders, understanding their market needs and delivering tailored marketing support. Analyze market trends and consumer insights to identify opportunities and provide actionable recommendations.
• Manage the Ad Fund Budget for selected APAC markets, ensuring effective spending aligned with KPIs.
• Update and manage the Subway Global MFZ Drive to ensure visibility across markets at both regional and global levels.
• Track media expenditures to ensure compliance and accuracy.
• Manage budgets according to Ad Fund and legal restrictions.
• Handle contracts, vendor agreements, and invoices within the Subway network and with external parties.
• Coordinate with functions to ensure departmental alignment (IPC and others).
• Liaise between MFZ and APAC subject matter experts on Digital, Loyalty, and Insights needs.

Skills & Abilities:

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• 5-8 years of experience in a similar industry, preferably in QSR or related fields.
• Experience managing end-to-end marketing campaigns.
• Excellent communication skills for influencing and building rapport with MFZs and across the organization.
• Fluency in Mandarin, Korean, or Japanese is a plus.
• Solution-oriented mindset.
• Detail-oriented with multitasking, prioritization, and deadline management skills.
• Innovative and creative approach.
• Strong collaboration skills and team orientation.
• Analytical mindset with strong business acumen.
• Experience in a Master Franchisee environment or supporting agencies is a plus.