Senior Marketing Executive

5 days ago

Singapur, Singapore Eurokars Habitat - MINI Singapore Full time

Overview

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Supporting role in establishing the marketing strategy for the dealership

  • Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
  • Ensure action plans are implemented to achieve short- and long-term marketing objectives
  • Conduct SWOT analysis of dealership marketing activities
  • Conduct strategic reviews and amend objectives/approaches as required

Observing the market and assisting in marketing activities/campaigns

  • Support and execute marketing initiatives and events (annual and ad hoc)
  • Coordinate potential marketing and sponsorship opportunities across departments
  • Liaise with agencies and vendors for development, production, and post-campaign/event reports (collaterals, webpages, materials)
  • Ensure marketing communications comply with MINI CI and Brand Principal approvals
  • Coordinate with BMW and MINI brand departments on brand/product events
  • Analyse competitor activities and campaigns
  • Stay updated on consumer/industry trends, marketing landscape, and MINI product knowledge

Operational management and inventory control

  • Monitor marketing spend and invoicing against allocated budget
  • Ensure timely submission of post-campaign/event reports to Brand Principal and Management
  • Manage and update dealership marketing collaterals
  • Oversee stock inventory of marketing merchandise

Contact point for internal and external partners

  • Coordinate all marketing matters with internal/external stakeholders
  • Work with agencies and vendors on development, production, and post-campaign/event reporting of CRM collaterals, webpages, and materials

Public relations initiatives and activities

  • Assist in press-related topics and activities
  • Coordinate media test drives and consolidate news clippings

Qualifications

  • Degree or equivalent in Marketing, Business or any related field
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Proficient in Adobe Photoshop, Illustrator is a plus
  • Possess a valid Class 3 /3A driving license
  • Passion in the MINI brand.

Professional experience

  • At least 2 year(s) of working experience in related field
  • Excellent interpersonal, communication and presentation skills
  • Meticulous and well-organised with the ability to multitask
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Retail Motor Vehicles

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