Digital Media Marketing Manager
2 weeks ago
Key Responsibilities Digital Marketing Strategy
- Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth.
- Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.
- Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences.
- Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.
- Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.).
- Identify and collaborate with beauty KOLs/KOCs to strengthen brand visibility and product adoption.
- Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition.
- Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.
- Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics.
- Conduct competitor benchmarking to maintain a strong market positioning.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- +3 years of experience in digital marketing field.
- Strong track record in social media management, influencer marketing, and e-commerce promotion.
- Hands-on experience with beauty-related content creation and storytelling.
- Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent.
- Creative, data-driven, and detail-oriented with strong project management skills.
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