Senior Manager, PR

Job Responsibilities Client Engagement

• Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
• Manage & grow senior-level client relationships
• Assure internal & external stakeholders are aligned
• Strategic direction on accounts, keeping clients informed of account direction and maintaining forward momentum on projects
• You’re an operational excellence engine that are an ace at project management, delivery & timelines.
• Negotiate & manage client expectations & satisfaction
• Assist in strategy, planning and budget setting processes
• You must get B2B marketing & are an ace at it

Business Acumen and Strategic Thinking

• Develop & execute integrated communication plans
• Data, Audience insights, and planning capabilities.
• Participate in budget & resource management & tracking team utilization
• Drive cross-team integration/ collaboration
• Build awareness & showcase capabilities, talent & results internally & externally
• Ability to detect and mitigate possible issues, conflicts, and disruptions in the business
• Oversee content, including press releases, articles, media kits, and pitch materials, that aligns with client objectives and enhances brand positioning.
• Collaborate with creative and digital teams to produce integrated content, actively contributing to the creation and refinement of strategic messaging.

New Business Development

• Assess validity and value of new & organic growth opportunities
• Serve as a project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
• Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
• Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
• Have a keen eye for opportunities to expand agencies scope and value add to the clients
• Is able to connect the dots and see the bigger picture for the client and agency

People Leadership

• Manage career development & performance of direct reports
• Mentor and motivate staff with the goal of retention and development
• Oversee resource allocation across team including staffing/hiring/on boarding new talent
• Partner with Human Resources to manage employee relations issues
• Manage up & educate senior staff on crisis issues, & client/team satisfaction
• Model & hold team accountable to demonstrating agency values

Stakeholder Engagement

• Build & grow relationships with key, senior level media/influencers/KOLs
• Solicit & share feedback/perception from media & KOLs regarding client(s), competition & position in the industry in order to counsel clients & inform actions
• Identify global, digital & social communication trends; educate clients/agency
• Conceive & tell strategic stories apart from client business milestones
• Manage junior level staff on global influencer processes & trends

Digital, Social & Healthcare Acumen

• Identify & drive digital/social media strategies; either standalone or as integration into all communication marketing plans
• Support the establishment of social media objectives & goals across the account in line with healthcare policies and regulations
• Articulate emerging media platforms & if/how they meet client’s business needs
• Lead clients in understanding the importance of social media engagement or newer platforms for engagement (eg: LinkedIn, SEO, native advertising, etc)

Requirements

• A minimum of 6 years communications experience (marketing, internal communications, external communications), across PR agencies and/or in-house roles
• Good understanding of the Asian & healthcare media/platforms landscape including strong relationships with Singapore based journalists and media
• Track-record of running successful campaigns in Asia is a requirement
• Sound knowledge and interest in the Healthcare sector is a requirement
• Experience in community management, influencer engagement and social media campaigns is preferred
• Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work
• Writing skills – you will be a master of words and can/should be able to articulate and write proper digital/data first proposals or communications proposals.
• Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets
• Able to manage and inspire a team and to make sound judgments daily, knowing when to seek senior counsel
• Fluency in English (written and spoken) required. A second regional language such as Mandarin would be a bonus
• Any leadership experience mentoring a junior would be a bonus

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