Manager, PR

2 hours ago

Singapur, Singapore WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD. Full time

Job Responsibilities

Client Engagement & Strategic Thinking

  • Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
  • Manage & grow senior level client relationships
  • Assure internal & external stakeholders are aligned
  • Direct activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects
  • Presents agency work/proposals to clients and supports other team members in same
  • Negotiate & manage client expectations & satisfaction
  • Assist in strategy, planning and budget setting processes
  • Participate in budget & resource management & tracking team utilization

Content Development

  • Develop and oversee content, including press releases, articles, media kits, and pitch materials, that aligns with client objectives and enhances brand positioning.
  • Manage content calendars and ensure timely execution and distribution of PR materials to maximize media coverage and audience engagement.
  • Collaborate with creative and digital teams to produce integrated content, actively contributing to the creation and refinement of strategic messaging.
  • Monitor media trends and industry news, proactively creating content that leverages opportunities for client visibility.
  • Ensure all content adheres to brand guidelines and meets the highest standards of quality and accuracy.

New Business Development

  • Assess validity and value of new & organic growth opportunities
  • Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
  • Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
  • Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
  • Have a keen eye for opportunities to expand agencies scope and value add to the clients
  • Is able to connect the dots and see the bigger picture for the client and agency

Requirements:

  • A minimum of 4 years of communications experience (branding, marketing, internal communications, external communications) across PR agencies and/or in-house roles
  • Experience in community management, influencer engagement, and social media campaigns is preferred
  • Fluency in English (written and spoken) is required. A second regional language such as Mandarin would be a bonus
  • Any leadership experience mentoring a junior would be a bonus
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