Marketing Manager

5 days ago

Singapur, Singapore Whale Full time

Direct message the job poster from Whale

• Independently completed non-China market surveys, competing product analysis, and user insights, and formulated regional brand positioning, value proposition, and annual GTM strategy.

• Build and iterate on the "brand house": brand story, core message, visual identity, vocabulary system, and content style guide.

• 2.Integrated Marketing & Campaign Management

• Has experience in successfully planning and implementing integrated online and offline Campaigns (new product launches, industry summits, KOL/KOC, PR events, co-branded collaborations).

• Coordinate annual/quarterly budgets and be responsible for CPL, CAC, MQL→SQL conversion rate, and brand health tracking.

• 3.Content and Channel Matrix

• 0→1 Establish and operate multilingual owned media (official website, blog, newsletter, podcast)

• Has successful experience in operating mainstream non-China social media platforms (LinkedIn, Twitter, Instagram, TikTok, YouTube, Facebook, etc.).

• Develop a Localization content calendar, produce whitepapers, case studies, videos, webinars, EDMs, etc., to form a sustainable content flywheel.

4.Brand Equity Management and Compliance

• Understand and comply with non-China data and compliance systems (such as GDPR, CCPA, etc.)

• Unify global CI/VI specifications to ensure that all touchpoints (exhibitions, packaging, Sales Deck, advertising, merchandise) comply with brand standards.

• Establish a brand health tracking system (SOV, Share of Search, NPS, Brand Recall), conduct quarterly reviews, and optimize it.

• Ability to independently manage non-China external suppliers such as PR, creative, media, events, and production.

• Built a supplier evaluation model (ROI, timeliness, quality) to ensure project delivery and budget efficiency.

We hope you:

  • Bachelor's degree or above, majoring in Marketing, Communication, Advertising, Business, or related fields.
  • Over 5 years of experience in non-China brand/integrated marketing for toB software, with at least 3 years focusing on a single non-China market (South East Asia, North America) and achieving quantifiable results.
  • Proficient in operating one or more of the following: LinkedIn Ads, Google Ads, Facebook/TikTok for Business, Marketing Automation (HubSpot/Marketo, etc.).
  • Possess mature brand storytelling and narrative design capabilities, with English as a working language; proficiency in a second foreign language is preferred.

We offer:

  • You will have the opportunity to participate in the company's strategic decision-making, drive global business growth, and achieve the common growth of individuals and the company.
  • Collaborate with outstanding talents from diverse cultural backgrounds, experience cross-cultural team management and collaboration, and broaden international perspectives.
  • Join a dynamic and innovative company, explore cutting-edge marketing concepts and practices together with like-minded partners, and drive the global influence of products and brands.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • IT Services and IT Consulting

Referrals increase your chances of interviewing at Whale by 2x

Marketing Director, India and Emerging Asia Creator Marketing Manager, YouTube Marketing Assistant Manager, Regional Digital Marketing Marketing Executive/Senior Marketing Executive Manager, Sponsorship and Live Ads Packaging Marketing & Partnership Executive (Indian Market) Digital, Marketing & Communications Manager APAC Integrated Marketing Communications Manager - Strategy & Operations Regional Marketing Manager, Southeast Asia Senior Specialist / Manager Brand & Customer Experience APAC Integrated Marketing Communications Manager - Event Assistant Director, Marketing (The Laurus)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Marketing Manager

    5 days ago

    Singapur, Singapore Arco Marketing Pte Ltd Full time

    Qualification: Bachelor's Degree/Post Graduate Diploma/Professional DegreeEmployment Type: Full-TimeResponsibilities: - Candidate will oversee the marketing and sales department.- Achieve growth and sales targets by managing the frozen food product and processed food sales team.- Responsible to assist the management of importation, exportation, and...

  • Events Marketing Associate

    5 days ago

    Singapur, Singapore AURYN MARKETING Full time

    Overview Auryn Marketing is a marketing company that specializes in events marketing campaigns across Singapore. We work closely with clients to plan and execute marketing strategies. Role Description Auryn Marketing is seeking a full-time Brand Marketing (Events) specialist who will be responsible for managing the planning, execution, and post-event...

  • Events Marketing

    5 days ago

    Singapur, Singapore AURYN MARKETING Full time

    Occupation SALES & MARKETING EXECUTIVE Job Description & Requirements We are looking for an ambitious Events Sales & Marketing Executive (Entry Level) to help us increase our clients‘ Brand awareness and Customer base through the promotion of their products and services at our event sites in Singapore. What You'll Do? - Participate and ensure the...

  • Assistant Digital Marketing Manager

    5 days ago

    Singapur, Singapore BARCODE MARKETING PTE. LTD. Full time

    Key Responsibilities: Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ...

  • Junior Marketing Executive

    5 days ago

    Singapur, Singapore AXIOM MARKETING Full time

    We are looking for an ambitious Events Sales & Marketing Executive (Entry Level) to help us increase our clients‘ Brand awareness and Customer base through the promotion of their products and services at our event sites in Singapore. What You'll Do? Participate and ensure the successful execution of our events marketing campaigns Promote our products or...

  • Events Marketing Specialist

    3 days ago

    Singapur, Singapore ELEVATE MARKETING ASIA PRIVATE LIMITED Full time

    Overview This is a full time, on-site role for an Events Marketing professional. The role involves executing marketing campaigns for events, roadshows, and sales activities, developing marketing strategies, and providing excellent customer service. Responsibilities Execute marketing campaigns for events, roadshows, and sales activities. Develop marketing...

  • Events Sales

    5 days ago

    Singapur, Singapore EXCALIBUR MARKETING GROUP Full time

    We are looking for an ambitious Events Sales & Marketing Executive (Entry Level) to help us increase our clients‘ Brand awareness and Customer base through the promotion of their products and services at our event sites in Singapore. What You'll Do? - Participate and ensure the successful execution of our events marketing campaigns - Promote our products...

  • Graphic Design Marketing and Business Development Exec

    5 days ago

    Singapur, Singapore CAPEN MARKETING PTE. LTD. Full time

    Overview Kele (Company coach is provided. Daily pick-up/drop-off at Westgate.) Graphic Design Marketing & Business Development Senior Exec Requirements Strong experience in Marketing and Business Development. Strong experience in events management and partner collaborations. Strong experience in building and enhancing websites, SEO/SEM. Familiarity with...

  • Franchise Manager

    5 days ago

    Singapur, Singapore FUSIONHUB MARKETING PTE. LTD. Full time

    SUMMARY OF POSITION We are seeking an experienced Franchise Manager to spearhead our global franchise development strategy. The role’s primary focus is to build international brand interest and recruit qualified franchise partners, positioning our F&B brand for sustainable growth worldwide. You will drive franchise expansion strategies, identify...

  • Assistant/Brand Manager

    5 days ago

    Singapur, Singapore Naspac Marketing Pte Ltd Full time

    Drive brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives. brand visibility and drive sales growth. Collaborate with Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes. Monitor and manage...