Senior Manager, Public Relations
3 weeks ago
We are looking for a Senior Manager, Global Public Relations (Consumer PR) to join Agoda's Marketing department. The global communications function is responsible for building and protecting Agoda's reputation as a trusted and innovative brand with partners and consumers worldwide. The Communications team oversees 10+ managed markets, supporting different parts of the business to help share Agoda's story. The person who fills this Senior PR Manager role will be central to making us even more impactful as part of an international, results-focused Communications team. We move fast and leverage many channels to reach our audiences. You'll be able to make a difference quickly, contributing ideas and helping to shape our thinking.
The role will be based in Bangkok, Thailand and will be reporting to the Director of Communications. In this role, you\'ll get to:
- Shape and define the PR strategy to elevate Agoda's visibility in markets across Asia Pacific and beyond
- Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals
- Manage multi-market agency teams to deliver measurable consumer content
- Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign and corporate news
- Keep a finger on the pulse of breaking news, spotting trends and other editorial/content opportunities for Agoda, what makes the news and how to create that narrative
- Problem solving to develop creative media relations strategies, while also being analytical and measurement driven
- Provide input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas
- Respond to global media enquiries and maintain the Agoda press office
- Manage and counsel stakeholders throughout Agoda who require PR support
- Creative thinking and an all-round make-it-happen team attitude
- 8+ years of experience in public relations in traditional and digital teams, ideally in both an agency and in-house setting; experience should include 3+ years managing teams or direct reports
- Strong storytelling experience to consumer, corporate and B2B audiences
- Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnerships etc.)
- Strong media contacts; sound knowledge of influencers and non-traditional channels
- Great English writing, editing and proofreading skills
- Crisis and issues management experience would be beneficial
- Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
- Project management capabilities and experience in managing creative and production resources
- Experience in working within a matrix organization structure, across multiple markets and influencing different internal and external stakeholders
- Experience of managing and optimizing budgets
- Ability to measure quality/impact of content for future improvement
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Disclaimer: We do not accept unsolicited or speculative CVs from third-party agencies. If we receive such submissions, we reserve the right to contact and hire the candidate directly without any recruitment fee.
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