Sales Director

2 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Company Description At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. Job Description We are seeking a strategic and inspirational Sales Director to lead our high-performing Audience Measurement sales team in Singapore and Malaysia. This pivotal leadership role is responsible for owning the sales strategy and driving revenue growth across the dynamic media and advertising landscapes of Southeast Asia. As a key player-coach, you will be responsible for both an individual sales quota and a team roll-up target, mentoring your team while personally leading high-stakes client engagements. Your success will be defined by your ability to achieve these targets and deepen our market penetration across the region. What You’ll Do Driving Growth & Strategy As a senior member of the Enterprise Growth Team, you will be instrumental in driving the execution of the commercial strategy to expand our footprint and achieve key revenue goals. Strategic Sales Planning: Take full ownership of developing and executing the annual sales plan for your team and market segment, ensuring its alignment with broader regional goals while identifying and pursuing key growth opportunities. Revenue & Target Accountability: Be responsible for a significant revenue portfolio, guiding the team to achieve and exceed quarterly and annual sales targets. Go-to-Market Execution: Partner closely with Marketing to execute the go-to-market strategy, ensuring campaigns generate a strong pipeline of qualified leads. Cross-Functional Collaboration: Foster strong alignment with Product, Operations, and other business units to deliver synergistic and high-value client solutions. High-Stakes Deal Support: Manage and lead negotiations for high-value, complex enterprise deals, acting as the senior point of escalation for your team. Commercial Strategy & Market Feedback: Act as a key strategic partner to the central commercial and product teams, providing critical market intelligence and frontline feedback to help shape competitive positioning and pricing. You will then be responsible for the effective execution of these strategies within the sales organization. Long-Term Client Value: Develop and implement mid-to-long-range strategies that deepen client relationships and proactively address evolving industry requirements. Commercial Product Launch: Contribute to and support the commercial launch strategy for new products, ensuring market readiness and successful team execution. Market Intelligence & Strategic Pivots: Translate critical market intelligence and emerging industry trends into actionable tactics and team coaching. Business Innovation: Actively contribute to initiatives that generate new revenue opportunities and foster a culture of commercial innovation within the team. Client Engagement You will be responsible for building and managing key client partnerships that drive strategic value and secure long-term loyalty. Senior Relationship Ownership: Forge and own strategic relationships with senior executives and key decision-makers at priority client accounts and influential industry bodies. Strategic Counsel & Thought Leadership: Serve as a trusted advisor and a senior representative of Nielsen, articulating a powerful and unified value proposition that addresses clients' business challenges. Influencing Product & Service Evolution: Act as a key stakeholder for Product and Operations, channeling strategic client feedback to help influence the product roadmap and future service delivery models. Global Portfolio Strategy: Drive strategic alignment with regional and global leadership to ensure the local market portfolio is optimized to meet immediate and future client demands. Strategic Client Intelligence: Leverage deep client and market intelligence to steer account strategy, uncover growth opportunities, and proactively mitigate churn risk. Sales Team Management & Leadership You will be responsible for leading and elevating the performance of an established sales team. Team Leadership & Mentorship: Lead, mentor, and motivate the team of four sales professionals, fostering a high-performance culture and guiding their day-to-day activities to ensure alignment with strategic goals. Performance Optimization: Drive team success by setting clear individual objectives, monitoring sales KPIs, and providing consistent, hands-on coaching to help each member meet and exceed their targets. Strategic Deal Support: Act as a player-coach, providing direct support on complex negotiations, client pitches, and proposal development to help the team secure and grow key accounts. Pipeline Management & Forecasting: Oversee the team's collective sales pipeline, ensuring data accuracy and delivering reliable sales forecasts to senior leadership. Process Refinement: Identify opportunities to refine existing sales processes and strategies, enhancing the team's overall efficiency and effectiveness in the market. Qualifications Experience & Qualifications Proven Sales Leadership: A minimum of 8-12 years of experience within the Digital Media, AdTech, Agency and Advertiser landscape, with at least 3-4 years in a team leadership or player-coach role. APAC Regional Expertise: An established and extensive professional network across Southeast Asia (SEA). You must have proven experience navigating the regional media ecosystem and managing key relationships from a Singapore-based hub. Revenue Growth & Accountability: A demonstrable track record of owning a significant revenue portfolio and consistently leading sales teams to exceed multi-million dollar targets in a competitive, high-growth environment. Strategic Industry Acumen: Deep strategic command of the digital advertising and media measurement landscape. Prior experience with audience measurement solutions is highly advantageous. Competencies & Skills Senior Communication & Influence: Exceptional ability to articulate complex value propositions and build consensus with senior-level clients and internal stakeholders across the APAC region. Fluency in English is required. Strategic Execution & Planning: Proven ability to contribute to and execute the annual commercial plan, translating business objectives into clear, actionable plans for the sales team. Senior Client Relationship Management: A natural talent for building and nurturing deep, trust-based relationships with senior decision-makers at key agencies, advertisers, and industry partners throughout SEA. Data-Driven Sales Management: Strategic proficiency with CRM platforms (Salesforce preferred) to drive accurate forecasting, manage team performance, and derive actionable insights for business growth. High-Stakes Negotiation: Mastery of complex commercial negotiations, with a proven ability to structure and close large, multi-faceted enterprise deals. Inspirational Leadership: A passionate and effective "player-coach" with a talent for mentoring, motivating, and developing a high-performing, results-driven sales team. Additional Information Our culture is built on a simple framework: Inclusion, Courage, and Growth. This means you'll join a team where inclusive collaboration is key and diverse perspectives are essential to our success. You'll be encouraged to show courage by challenging assumptions and having the transparent conversations that drive us forward. And you'll be supported in your growth, with real opportunities to learn and develop as our industry continues to transform. We are building a team of accountable, curious, and collaborative people who want to make a lasting impact. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels. Referrals increase your chances of interviewing at Nielsen by 2x Get notified about new Sales Director jobs in Singapore, Singapore . #J-18808-Ljbffr