Senior Associate

Job Description – Senior Associate / Associate, Martech Specialist - POSB Brand & Partnerships, DBS Bank - Consumer Banking Group (WD78524) Business Function : As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you. Job Purpose We are seeking a dynamic, creative and highly organised individual to join our Brand and Partnerships team. This role offers a unique opportunity to drive marketing and business outcomes for POSB. You will be instrumental in executing impactful campaigns, fostering strategic partnerships, and enhancing our brand presence across various channels. Responsibilities Campaign Strategy and Execution Lead the end-to-end execution of marketing campaigns, from planning and project management to timely delivery and performance tracking. Effective management of external creative and media agencies to ensure timely execution of initiatives. Collaborate with media agencies and internal business analytics teams to demonstrate campaign attribution and measurable impact on business objectives. Ensure consistent application of brand identity across all marketing materials to strengthen brand recognition. Campaign and Results Tracking Leverage data-driven insights and experimentation to optimise campaign performance, inform decision‑making, and understand consumer behaviour. Define, track, and analyse key business and marketing KPIs to glean actionable insights, formulate hypotheses, and continuously improve future campaigns. Support in Driving Strategic Partnerships Assist and support in driving partnership discussions, coordination, campaign and tactical execution, integration of DBS/POSB products/services into the partnership. Stakeholder management that includes managing and running of the weekly cadence, budget tracking and supporting key business review sessions. Stakeholder Management Drive cross‑functional collaboration and alignment with internal and external stakeholders, fostering relationships and ensuring cohesive execution. Work closely with product teams and other relevant departments to improve user experience and optimise marketing campaign effectiveness, as well as ensure alignment on business outcomes of marketing campaigns. Operational Support Track redemptions, manage merchandise inventory, and ensure payment data accuracy. Budget Management Manage spend and budget projections and ensure timely cost submissions. Events Planning and Execution Plan and execute engaging brand and partnership‑related events and customer activations to drive brand awareness and engagement. Customer Feedback Monitor and analyse customer feedback through surveys to identify areas for improvement and inform future strategies. Requirements Bachelor's degree in Marketing, Business, or a related field. Minimum 5 years of experience in marketing, brand management, or partnership management, preferably within a financial or retail context. Proven track record in managing and executing successful marketing campaigns across various channels, including experience with social media platforms (e.g., TikTok). Demonstrated ability to use data and analytics to drive decision‑making and optimise campaign performance. Understands the principles of driving customer engagement (via paid and owned channels) and conversational commerce. Strong organisational and project management skills, with the ability to effectively manage multiple tasks and competing priorities simultaneously. Strong communication, presentation, and interpersonal skills, both written and verbal, with the ability to influence and collaborate effectively with diverse stakeholders. Proficiency in social media platforms, analytics tools, and project management software. Proactive, self‑motivated, and detail‑oriented with a strong commitment to identifying and implementing improvements. Ability to work in a high‑paced, collaborative and iterative environment and is adaptable to changing business needs and challenges, passionate about solving customer and business challenges and constantly questioning the norm. Event planning and project management experience is a significant advantage. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. #J-18808-Ljbffr