Digital Marketing Manager

3 weeks ago

Singapur, Singapore Group One Holdings Pte. Ltd. Full time

Overview

As part of the global Marketing team at ONE Championship, the Digital Marketing Manager will be responsible for implementing and monitoring all digital advertising efforts, including media planning, buying, and optimization - all on a quest to build the greatest sports media company in the world.

About ONE Championship

ONE Championship is Asia’s largest global sports media property, and the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, MMA, Grappling, etc. In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across 190 countries around the world with some of the largest global broadcasters, including Amazon Prime Video Sports, Globo’s Combate, Channel 7 HD, beIN Sports, Abema, Disney+ Hotstar, and more.

Key Responsibilities
  • Manage cross-functional projects in a rapidly changing environment
  • Build effective working relationships and collaborate across internal marketing teams to ensure alignment on digital marketing campaigns
  • Assist in projects from concept through implementation and analyse post-campaign results
  • Monitor digital performance and KPIs to ensure targets are met or exceeded while maintaining a positive return on investment
  • Produce meaningful post-campaign analysis and improve the value of digital advertising through testing, targeting and refining plans
  • Facilitate project management related to communication, efficiency, timing, cost and post-mortem analysis
  • Identify opportunities and drive initiatives and campaigns that achieve key business objectives, e.g., livestream views, ticket sales, or direct sales on one.shop
  • Analyse data on a regular cadence to create monthly business reports to empower decision-making
  • Assist in creating ad copy, creative calendars, and other media assets
Skills & Knowledge Required
  • Highly detail-oriented
  • Excellent knowledge of and experience using various digital marketing platforms
  • Hands-on experience in campaign management, implementation, and optimization
  • Proven track record of effective budget management
  • Experience with analytics and insights
  • Knowledgeable of the martial arts or general sports media industry
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Project Management

Industries

Computer Games, Broadcast Media Production and Distribution, and Advertising Services

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