General Manager, Product Strategy

1 week ago

Singapore Inchcape Pte Ltd Full time

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At Inchcape Singapore , we operate a multi-brand vertically integrated business model, distributing and retailing world leading marques. We pride ourselves on the amazing team, products and services that we have built and represent. The driver behind our growth and reliable brand is OUR PEOPLE. You'll play a key part in growing a global business that's transforming our industry, working with the world's leading automotive brands, and delivering great experiences for our customers.

Job Responsibilities

  • Lead the development of the mid-to-long-term product strategy aligned with company growth objectives.
  • Manage the product lifecycle from launch planning to end-of-life, ensuring alignment with market trends and regulatory requirements.
  • Collaborate with OEM partners to influence product specifications, variants, and release timelines.
  • Conduct competitive benchmarking to identify gaps, opportunities, and differentiation strategies.
  • Own the end-to-end pricing strategy, ensuring optimal balance between competitiveness and profitability.
  • Develop and implement pricing models, incentive structures, and promotional offers.
  • Monitor market pricing trends and adjust strategies to maintain a competitive edge.
  • Partner with Finance to track margins, volume forecasts, and contribution to overall business performance.
  • Maintain a deep understanding of automotive market, customer segments and buying behaviours.
  • Lead market research to anticipate customer needs, industry shifts, and competitor moves.
  • Analyse sales performance data to recommend product mix, pricing adjustments, and strategic shifts.

Sales and Operation Planning

  • Consolidate and analyze sales forecasts from multiple sources. Challenge assumptions and ensure data-driven demand plans.
  • Monitor forecast accuracy and identify improvement actions.
  • Lead and facilitate monthly S&OP meetings, ensuring alignment between Sales and OEM.
  • Monitor inventory levels and recommend adjustments to achieve optimal stock availability.
  • Lead and formulise strategies for OEM annual target.

Cross-Functional Collaboration

  • Partner with Sales, Marketing, and Aftersales to ensure cohesive go-to-market strategies.
  • Liaise with OEMs, suppliers, and industry stakeholders to influence product and pricing decisions.
  • Support training for the sales network on product positioning and pricing value propositions.

Job requirements

  • Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred.
  • Minimum 10–12 years' experience in product strategy, pricing, or commercial planning, preferably in the automotive industry.
  • Strong track record in leading product portfolio strategies and achieving profitability targets.
  • Exceptional analytical, negotiation, and stakeholder management skills.
  • Familiarity with local and regional automotive market dynamics, regulations, and consumer trends.
  • Strong understanding of P&L drivers and profitability levers.
  • Able to align diverse stakeholders, including OEM partners.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Product Management
  • Industries Motor Vehicle Manufacturing

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