Marketing Manager

Conducting market research, leading marketing teams, coordinating with sales and product development, creating and managing advertising campaigns, and ensuring brand consistency across all channels.

Develops and executes integrated marketing strategies and campaigns to achieve business objectives, manages marketing budgets and analytics, and leads and mentors a marketing team.

• Strategy; understand the overall business and marketing strategy and create a marketing plan for the cloud infrastructure division.
• Budget; manage a ¬£500k budget and report on the marketing spend.
• Team Management; manage, lead and motivate a marketing team of 3.
• Stakeholder Management; work collaboratively with a variety of stakeholders across sales, product management and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised.
• Sales Support; create collateral and content to help the sales team convert more prospects.
• Campaign Management; target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, webinars, email marketing and direct mail.
• Content Marketing; create a variety of content – thought leadership, blogs, whitepapers, webinars and video.
• Digital; be responsible, through the central marketing team, for the cloud infrastructure section of the website. Ensuring content is optimised for SEO, and our presence is expanded across our social – LinkedIn & Twitter.
• Technical; work in Eloqua and ensure sales and marketing are working in unison.
• Marketing Analysis; analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.

• Marketing Manager or Senior Marketing Manager from a B2B Tech business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.
• Degree educated.

• Develop comprehensive marketing plans: Create strategic marketing plans that align with company goals and objectives, identifying target audiences and optimal channels.
• Market research: Conduct research on market trends, customer behavior, and competitor activities to inform strategic decisions and identify opportunities.
• Brand management: Ensure brand consistency across all marketing materials and channels to maintain a cohesive brand image.

Execution & Operations

• Campaign management: Oversee the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, email, and events.
• Budget management: Develop, manage, and optimize marketing budgets to maximize return on investment (ROI).
• Content strategy: Oversee the creation and distribution of marketing content.

Team Leadership & Collaboration

• Team leadership: Lead, mentor, and develop junior marketing team members, fostering a high-performance culture within the marketing team.
• Cross-functional collaboration: Work with product, sales, and other departments to ensure that marketing efforts are aligned with overall business goals.
• Stakeholder management: Build and maintain strong relationships with internal and external stakeholders, partners, and industry influencers.

Analysis & Optimization

• Performance analysis: Monitor and analyze key performance indicators (KPIs) and metrics to track the effectiveness of marketing campaigns.
• Reporting: Provide actionable insights and reports on marketing performance, making data-driven adjustments to optimize future strategies.