Data Analyst

2 weeks ago

Singapur, Singapore NTUC FAIRPRICE CO-OPERATIVE LTD Full time
Asst Manager/Sr Executive, Marketing Analytics

The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualisation, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behavioural analysis, the analyst will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities:

Identify customer segments and understand their buying behaviour, demographics and life stageFind potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pocketsDrive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of productUnderstand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investmentMaximise returns on targeted campaigns through testing of various offers and communication mediumsEnsure timeliness and quality of end-to-end campaign executionImplement of self-service analytics to the other functional teams within the organisationDrive transformational change within the organisation towards customer-centricity and data driven decision making

What we offer:Work in the biggest retailer and food services enterprise in SingaporeBe a part of a high performance, highly professional and entrepreneurial teamWork with experienced, motivated and talented colleagues from different industries and backgroundsOpportunity to see your inputs and initiatives impacting the business

Requirements

Key Competencies:

Minimum 3 to 5 years of relevant experience in database marketing or customer data analyticsExperience dealing with large datasets with heavy transaction platforms preferredDemonstrated hands-on experience of optimization engines for targeting marketing offersWorking knowledge and experience with Google Cloud Platform and data extraction using Big QueryExperience in creating dashboards using visualisation tools like Looker Studio or TableauExperience working within data science teams, and product teams utilising the latest software including capable experience with PYTHON would be an advantage.Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas.Preferably with working experience in commercial/operational decision makingAble to work independently and manage ambiguityClear structural thinking, and strong curiosity for problem solvingMotivated, meticulous and results orientedResourceful and problem solverExcellent interpersonal and communication skillsTeam player and ability to collaborate with stakeholders across functions

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