Marketing Manager

2 weeks ago

Singapore Blue Stream Consultancy Pte Ltd Full time
Overview

Job Role: Marketing Manager

Employer: Blue Stream Consultancy Pte Ltd — Headhunter & Fractional CHRO Services | Founder of Blue Stream HR Consultancy | HR Transformation

Responsibilities
  • Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives (with support from the Marketing Director & Sales Director)
  • Create and deliver omni-channel marketing campaigns that will extend Element's reach in end markets, increase lead generation and improve brand awareness
  • Budget management of key marketing initiatives for the business unit
  • Ensure messaging is in line with customers' expectations
  • Monitor and reports against campaign progress
  • Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital
  • Maintain and develop website with added value content to maximize lead generation
  • Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
  • Develop ABM campaigns to develop opportunities within strategic key clients
  • Deliver content in accordance with brand style guidelines and appropriate editorial governance so content is consistent with our Element brand voice, style and tone
  • Virtual and live marketing events
Qualifications
  • 5+ years of marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
  • Bachelor's Degree in Marketing/Communications or equivalent in experience
  • Excellent written and verbal communication skills
  • Problem solving, proactive attitude to thrive in an evolving marketing team
  • Strong campaign management skills with ability to work with internal team members and outside agencies
Details
  • Seniority level: Associate
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Engineering Services and Commercial and Service Industry Machinery Manufacturing

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