Marketing Manager

5 days ago

Singapur, Singapore BIMAGE CONSULTING PTE. LTD. Full time

Key Responsibilities

  • Identify target audiences, objectives and desired outcomes of marketing campaign
  • Research and develop marketing strategy, and evaluate success strategy
  • Develop content of marketing campaigns
  • Stay up-to-date on current marketing trends
  • Develop and implement comprehensive marketing strategies aligned with company goals.
  • Plan and manage multi-channel marketing campaigns (digital, social media, events, PR, print, etc.).
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Manage and optimize digital marketing activities, including SEO, SEM, social media, and email marketing.
  • Oversee the creation of marketing materials such as brochures, advertisements, newsletters, and website content.
  • Collaborate with the sales team to support lead generation and conversion initiatives.
  • Track, analyze, and report on campaign performance metrics to evaluate ROI.
  • Manage and monitor the marketing budget effectively.
  • Build and maintain relationships with external vendors, media, and strategic partners.
  • Lead, mentor, and develop the marketing team.
  • Ad-hoc jobs

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
  • Minimum 5–7 years of progressive experience in marketing, with at least 2–3 years in a managerial role.
  • Proven track record of developing and executing successful marketing campaigns.
  • Experience in digital marketing, brand management, and market research.
  • Industry-specific experience is an added advantage.
  • Strong leadership, project management, and team management skills.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, SEO/SEM tools, CRM).
  • Strong analytical skills with ability to interpret data and make strategic decisions.
  • Creativity, innovation, and ability to think strategically.
  • Ability to work under pressure and meet deadlines.
  • Creative thinker with strong analytical ability.
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