Retail Marketing Head

4 days ago

Singapur, Singapore Aditya Birla Group Full time

As a Senior General Manager at Apparels located in Maharashtra, India, your primary responsibility will be to drive brand awareness and consumer relationship. You will be tasked with conceptualizing and implementing strategies to enhance brand visibility and increase customer footfall at the store. It will be crucial for you to focus on improving consumer experience through elevated engagement and developing solutions for customer retention. Monitoring and analyzing customer traffic and engagement metrics will be essential in devising action plans to address customer needs effectively.In your role as a Brand Custodian, you will be required to create and enforce brand guidelines to ensure consistency across all marketing channels and customer touchpoints. You will serve as the key custodian of the Galleries Lafayette brand identity and strategy in India. Developing relationships with agencies, consultants, and media companies, establishing budgets, and tracking ROI will be part of your responsibilities. Additionally, you will need to manage a comprehensive communications strategy encompassing media relations, public relations, and corporate communications, along with building and enhancing the brand profile.Your involvement in go-to-market campaigns will involve conceptualizing and launching monthly and seasonal campaigns aligned with brand objectives. Identifying campaign insights for brand differentiation and collaborating with cross-functional teams for timely execution will be crucial for success. Event ideation and management play a significant role in your responsibilities, including planning and executing in-store events, promotions, and activations. Analyzing event effectiveness and devising alternate strategies for better engagement will be key areas of focus.You will also be responsible for planning, strategizing, and executing marketing programs to establish and maintain brand presence in the market, with a specific focus on category growth and market share. Leveraging seasonal opportunities such as cultural events to create unique marketing opportunities and promotions will be part of your strategic initiatives. Developing and executing social media strategies, overseeing content creation, collaborating with creative teams, and maintaining alignment with brand voice and objectives are essential for enhancing brand visibility and engagement in the digital landscape.Collaboration with Galleries Lafayette in Paris, managing designer and contemporary brand partnerships, overseeing PR strategies, and external communications will round out your role. You will report directly to the Senior Vice President and should possess a graduate degree with a minimum experience level of 12-15 years to excel in this leadership position.,

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