Integrated Marketing Manager

2 weeks ago

Singapur, Singapore Crocs, Inc. Full time

Overview

The Manager, Integrated Marketing (INTL) is responsible for facilitating the development of international marketing campaigns and go-to-market activities. This role ensures that INTL marketing strategies are aligned to global directives, implemented effectively across regions, adapted for local market needs, and delivered on time.

What You'll Do
  • Coordinate product, campaign, and calendar alignment across merchandising and marketing teams, ensuring timely execution of GTM plans in international markets.
  • Manage seasonal marketing calendars, GTM tools, and templates to support local teams with campaign planning, development, and launch deliverables.
  • Plan, coordinate, and manage trade show participation (regional and global), ensuring GTM alignment, product presentation consistency, and timely delivery of content, assets and toolkits.
  • Track and evaluate trade show performance, feeding insights for content delivery and GTM improvement opportunities.
  • Support the creation and distribution of culturally relevant campaign playbooks, ensuring alignment with global strategies and consistent brand execution across international markets.
  • Collaborate with creative teams to address seasonal content needs, evaluate campaign performance, and identify opportunities to enhance go-to-market effectiveness.
  • Support and coordinate regional and global partnership activations, ensuring timely approvals, asset delivery, and alignment with GTM priorities.
  • Maintain the collaboration calendar and gather performance insights from local teams to optimize future initiatives.
  • Consolidate campaign results into post-launch reports, ensuring dashboard accuracy and extracting actionable insights in collaboration with analytics teams to optimize performance against KPIs.
  • Manage and track marketing budgets in alignment with GTM priorities, while overseeing campaign dashboard setup and maintenance in collaboration with Analytics and Power BI teams to ensure data accuracy and SAP integration.
What You'll Bring to the Table
  • Bachelor’s degree in Marketing, Business, or related field; Master’s preferred
  • 5+ years in integrated/global marketing or brand management
  • Skilled in aligning local marketing initiatives with global brand directives.
  • Excellent written and verbal communication skills; able to craft clear campaign briefs and collaborate across diverse teams.
  • Proficient in interpreting campaign data, generating insights, and identifying optimization opportunities.
Equal Opportunity

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Retail Apparel and Fashion

Location: Singapore, Singapore

#J-18808-Ljbffr

  • Integrated Marketing Manager

    2 weeks ago

    Singapur, Singapore Crocs, Inc. Full time

    Overview The Manager, Integrated Marketing (INTL) is responsible for facilitating the development of international marketing campaigns and go-to-market activities. This role ensures that INTL marketing strategies are aligned to global directives, implemented effectively across regions, adapted for local market needs, and delivered on time. What You\'ll Do...

  • Integrated Marketing Manager

    2 weeks ago

    Singapur, Singapore Crocs Full time

    Select how often (in days) to receive an alert: At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact...

  • Integrated marketing manager

    4 weeks ago

    Singapur, Singapore PayPal Full time

    Overview PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale...

  • Assistant Manager Integrated Marketing

    2 weeks ago

    Singapur, Singapore GMG Full time

    Overview Are you ready to bring a brand to life across every channel and every touchpoint? We’re looking for a Assistant Manager – Integrated Marketing who can turn strategy into action and action into impact. You’ll be the driving force behind campaigns that connect our brand with communities, energize consumers, and deliver results across retail,...

  • Marketing & Sales Manager - Grid Integration

    8 hours ago

    Singapur, Singapore HITACHI ENERGY SINGAPORE PTE. LTD. Full time

    Overview Hitachi Energy's Grid Integration business unit has delivered more than 4,000 projects over the last 15 years. Our Grid Integration portfolio spans a wide range of transmission and substation applications, which facilitate reliable and efficient system integration of the future digital electric network with minimum environmental impact. We...

  • Marketing & Sales Manager , Grid Integration

    4 days ago

    Singapur, Singapore Hitachi Energy Full time

    Join to apply for the Marketing & Sales Manager , Grid Integration role at Hitachi Energy Hitachi Energy's Grid Integration business unit has delivered more than 4,000 projects over the last 15 years. Our Grid Integration portfolio spans a wide range of transmission and substation applications, which facilitate reliable and efficient system integration of...

  • Sr Integrated Marketing Specialist

    4 weeks ago

    Singapur, Singapore Bell Flight Full time

    Join to apply for the Sr Integrated Marketing Specialist role at Bell Flight Join to apply for the Sr Integrated Marketing Specialist role at Bell Flight We’re more than aviation experts, we’re pioneers. We challenge what’s possible. From breaking the sound barrier to advanced tiltrotor systems. Today, Bell is shaping the future of aviation through...

  • Marketing & Sales Manager , Grid Integration

    2 weeks ago

    Singapur, Singapore Hitachi ABB Power Grids Full time

    Hitachi Energy's Grid Integration business unit has delivered more than 4,000 projects over the last 15 years. Our Grid Integration portfolio spans a wide range of transmission and substation applications, which facilitate reliable and efficient system integration of the future digital electric network with minimum environmental impact. We incorporate the...

  • Marketing Asst. Manager/Manager

    4 days ago

    Singapur, Singapore CAPITAL MARKETING (S) PTE LTD Full time

    Capital Marketing is Singapore's leading distributor of consumer products, providing exclusive distribution for renowned brands like KDK, Kadeka, Bertazzoni, and EuroCave. Established in 1996, the company has a strong track record of expanding into new markets, including Vietnam, Brunei, Maldives, and Thailand. Capital Marketing offers premium cooling...

  • Sr Integrated Marketing Specialist

    4 weeks ago

    Singapur, Singapore Cessna Aircraft Company Full time

    Job Description - Sr Integrated Marketing Specialist ) Sr Integrated Marketing Specialist (Job Number: ) We’re more than aviation experts, we’re pioneers. We challenge what’s possible. From breaking the sound barrier to advanced tiltrotor systems. Today, Bell is shaping the future of aviation through specialized engineering. And we want you. Sr...