Senior Analyst, E-Commerce

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This role can be based in either Singapore / Seoul / Shanghai / Tokyo office

Overview

Euromonitor successfully launched Passport E-Commerce in 2023 and has been growing its client base. This solution uses a mixed-method approach to measure online retail sales by category, manufacturer, brand and retailer in consistent fashion across global markets. More information about this product is available at euromonitor.com/e-commerce. Reporting to the Product Manager - E-Commerce, this role will support the ongoing delivery, growth and development of this new product.

The E-Commerce Senior Analyst will be responsible for implementing new data sources, methods, and models, engaging with clients internally and externally, ensuring that published data are consistently of the highest possible quality and updated according to schedule. They will also support the Product Manager to drive the continued evolution of Passport E-Commerce to better meet our clients' needs. Finally, they will help manage subscription service deliveries and engage with clients directly to ensure the highest quality service.

To achieve these goals, the E-Commerce Senior Analyst will work closely across a wide range of internal and external stakeholders, including Data Science, Catalyst, Syndicated Research, Analytics, the wider New Product team, and third-party panel data providers. The successful applicant must demonstrate strong collaboration skills, with a proven track record for working effectively, constructively and positively across multiple teams.

This role sits within a wider Channels Practice, where the E-Commerce Senior Analyst will be part of a broader group working across syndicated systems to ensure methodological consistency and data alignment. They will be expected to provide input and encourage best practices for mixed and centralized research methods at a business level.

Responsibilities

The E-commerce Senior Analyst's responsibilities will fall into four principal areas:

• Building syndicated E-Commerce data for Passport (35%)
• Ensuring data accuracy and supporting internal teams (20%)
• Client support/engagement and delivering custom subscription services (35%)
• Product evolution (10%)

Building syndicated E-Commerce data for Passport (35% of time)

The E-Commerce Senior Analyst will directly support the creation and delivery of e-commerce sales data for Passport. They will work with and evolve the methodological framework that underlies Passport E-Commerce to transform data inputs into a coherent, commercially compelling published data set.

• Research, collect and analyse retailer-reported online sales/GMV data on a quarterly basis, leveraging a wide range of source types.
• Build expertise in web traffic and app data sources to supplement company-reported data.
• Continuously monitor and ensure raw data inputs (e.g., e-receipts, clickstream, scraped data) remain mapped to Euromonitor categories and brand/owner names for publication. Alert Data Science as soon as automated mapping breaks for quick resolution.
• Work closely with contributing teams across the business (Data Science, Catalyst, Via, Industry Research, New Product) and external partners to ensure we publish to deadline.
• Identify and prioritize new online retailers for potential inclusion in Euromonitor's coverage.
• Review and test data from internal and external sources to ensure relevance and robustness.
• Identify new sources to improve existing e-commerce data or create new data sets.

Ensuring data accuracy and supporting internal teams (20% of time)

The E-Commerce Senior Analyst will carry out data checks to ensure overall quality, informing the Product Manager when data is ready for delivery.

• Perform secondary/desk research to collect and review information in the public domain (e.g., company financials/presentations, data from other providers, etc.) to validate or improve our online sales estimates.
• Engage with clients to review, validate and reconcile sales estimates against client estimates. Establish good client relationships and coordinate data exchanges to acquire client's data (e.g., retailer sell-out data) to compare against our own estimates.
• Collaborate with Syndicated Research to ensure published data is consistent with wider Passport coverage for distribution, category sizes, and company/brand shares. As a research boulder, E-Commerce data will be leveraged as a strong source for research analysts and global insight managers.
• Manipulate, extract, clean, format and deliver more detailed or granular data than is available on Passport from the underlying data pipelines allowing for accurate attribute sizing.
• Run quality control checks to identify irregularities or issues in the data, e.g., excessive spikes or drops over time that look abnormal.
• In addition to data published on Passport, perform similar quality control checks to ensure high-quality data in Custom Subscription Service deliveries.
• Develop innovative solutions to data quality issues, working in conjunction with the Product Manager and the wider E-Commerce team.

Client support/engagement and delivering subscription services (35% of time)

With a growing client base, the E-Commerce Senior Analyst will engage with clients to instil confidence into its methodology and support commercial opportunities. In addition, they will help manage the creation of custom data deliveries under the umbrella of Subscription Services.

• Engage with clients confidently to speak to our methodology, data output and the insights that can be derived from it. Become a trusted partner to clients to provide a service that matches their subscription level.
• Manipulate, extract, clean, format and deliver more detailed or granular data than is available on Passport from the underlying data pipelines catering for specific client needs.
• Work with Catalyst or First Step teams to "build" more detailed estimates from underlying data pipelines, including monthly, sub-brand, SKU, or attribute-level data.
• Help build/develop custom data in new areas, including new industries, new countries or new retailers. Work with Data Engineering, Data Science, Analytics, Catalyst and others to build, refine and deliver these new datasets.
• Respond to client queries in a timely manner which meets or exceeds client expectations.
• Support in developing and maintaining client-facing materials, including methodology overviews, FAQs, Update Schedules and other supporting documentation on Passport.
• Support Consulting teams with other custom deliverables that leverage Euromonitor's new and expanded e-commerce data set. Assist in fulfilling client needs through the entire custom research lifecycle, from discovery through delivery. Offer feedback to Consulting teams to ensure high-quality bespoke products that satisfy or exceed client expectations.
• Produce templatized or automated report analysis, such as global briefings, regional briefings, company/retailer profiles, or pan-industry country reports.

Product evolution (10% of time)

The product will evolve over time and our data is at the core of that evolution. Working with the Channels Practice leadership, the E-commerce Senior Analyst will help shape the evolution of the sources and methodology as well as the published datasets themselves.

• Evolve and expand the offer to suit changing inputs, methods, and industry demand.
• Gather feedback from clients and internal experts to further develop the data offer.
• Identify new sources and methodologies and new external partners.
• Work with Data Science to explore new potential use cases and product builds from raw source data (clickstream, e-receipt, etc.).
• Propose new syndicated offers that leverage third-party sources in new ways.

Qualifications

At Euromonitor, we value: Curiosity, Integrity, Empowerment, Diversity and Collaboration. For this role we need applicants with:

• A data-savvy mindset, with advanced Excel skills and ideally experience in SQL, Tableau and/or Power BI
• High-level quantitative research and analysis skills to drive data integrity and improvements
• Strong commercial acumen and the ability to translate client needs into robust and transparently sourced data
• Experience using multi-sourced methods to build syndicated data
• Ability to work under pressure and to meet tight deadlines
• Proven ability to build consensus and work across teams
• Experience with new product development (incubators, accelerators, hackathons, etc.)
• An innovative mindset that asks the right questions of the right people at the right time
• Knowledge of e-commerce and related metrics (POS/EPOS, AOV, conversion, traffic metrics) and data sources (clickstream, web scraping, e-receipts)
• A clear communication style with the ability to translate complex concepts to non-experts, including promoting new products and methodologies
• Demonstrable knowledge of the full range of Euromonitor products including Economies and Consumers, Survey, Via (Data Cube) and Industry data is an advantage

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Research and Consulting

Industries

• Market Research, Information Services, and Business Consulting and Services

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