Brand Manager

Brand Manager - Kave Home & BoConcept

Location: Singapore
Employment Type: Full-time
Department: Marketing & Brand
Reports to: Managing Director

About the Role

We are looking for a commercially driven and creatively minded Brand Manager to lead the growth and positioning of two distinctive European furniture brands in Singapore: Kave Home and BoConcept .

This is a hands-on role for someone who understands that great branding is not simply about beautiful campaigns. It is about creating desire, building relevance, generating traffic and ultimately driving business growth.

You will be responsible for strengthening the market position of both brands, developing compelling marketing strategies, and creating integrated campaigns across digital, social, PR, partnerships, events and retail.

You will work closely with the sales, retail, visual merchandising, e-commerce and B2B teams to ensure that the brand strategy translates into measurable commercial results.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute annual and quarterly brand strategies for Kave Home and BoConcept in Singapore.

• Strengthen brand awareness, desirability and differentiation within the premium and design-led furniture market.

• Ensure all customer touchpoints consistently reflect each brand's identity, positioning and European design heritage.

• Identify opportunities to increase brand relevance and strengthen our position against key competitors.

• Develop clear brand messaging and communication strategies for different customer segments.

2. Drive Sales Through Marketing

• Develop marketing strategies and campaigns that directly contribute to sales growth.

• Work closely with the commercial and retail teams to translate business objectives into effective marketing initiatives.

• Plan campaigns around key commercial periods, new product launches, showroom activities and seasonal opportunities.

• Develop strategies to increase showroom traffic, website traffic, enquiries, leads and conversion.

• Analyse campaign performance and continuously optimise marketing investments based on commercial results.

3. Digital Marketing & Content

• Lead the overall digital marketing strategy across social media, paid advertising, email/CRM, website and other relevant channels.

• Develop compelling content that communicates the brands' design point of view and inspires customers.

• Work with internal and external creative partners to produce high-quality photography, video, social and campaign assets.

• Ensure content is not simply promotional, but builds brand authority, aspiration and engagement.

• Identify emerging digital platforms, trends and opportunities relevant to our target audience.

4. PR, Influencer & Partnerships

• Develop and execute PR strategies to increase brand visibility and credibility.

• Build relationships with relevant media, journalists, editors, influencers, designers, architects and industry partners.

• Generate meaningful PR opportunities around product launches, showroom events, collaborations and brand stories.

• Develop strategic partnerships that can increase brand reach and customer acquisition.

• Manage influencer and KOL collaborations with a focus on both brand fit and measurable impact.

5. Campaign & Event Management

• Lead end-to-end planning and execution of integrated brand campaigns.

• Develop concepts, briefs, timelines and budgets for campaigns and activations.

• Organise and manage showroom events, product launches, customer experiences and trade events.

• Work with suppliers, agencies, photographers, videographers and other creative partners to deliver campaigns to a high standard.

• Ensure campaigns are delivered on time, on brand and within budget.

6. Customer & Market Insights

• Develop a strong understanding of our target customers, their lifestyles, aspirations and purchasing behaviour.

• Monitor market trends, competitors and changes in consumer behaviour.

• Use customer and market insights to identify new growth opportunities.

• Translate insights into actionable marketing strategies and campaigns.

7. B2B & Trade Marketing

• Support the growth of the architect, interior designer, developer and corporate customer segments.

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