Advertising & Promotions Executive

4 weeks ago


Singapur, Singapore HERMILL INVESTMENTS PTE LTD Full time

Responsibilities

  • Conduct market research and identify ways to improve customer engagement and experience
  • Support the planning and execution of mall-wide promotions, campaigns, and events to boost traffic and tenant revenue
  • Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue
  • Liaise with vendor and tenants in managing digital marketing, content creation, and social media engagement across platforms
  • Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events
  • Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media
  • Prepare media releases and publicity materials and copy writing for mall events
  • Evaluate campaign performance and data analytics
  • Liaise with front line staff and backend departments for marketing campaigns
Requirements
  • Diploma in Marketing / Mass Communications or relevant experience
  • Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
  • Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics
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