E-Commerce Marketing Manager

1. Strategy & Planning Develop and implement e-commerce marketing strategies: This includes defining target audiences, setting goals, and outlining tactics to achieve them. Manage and optimize e-commerce channels: This involves overseeing website performance, social media engagement, email marketing campaigns, and paid advertising (e.g., Google Ads, social media ads). Analyze market trends and customer behavior: This helps identify opportunities for growth and adjust marketing efforts accordingly. Budget management: Allocating resources effectively to maximize ROI on marketing spend. Stay up-to-date with e-commerce trends: Continuously learning about new technologies, tools, and best practices. 2. Execution & Optimization Create and execute targeted marketing campaigns: Developing engaging content and offers that resonate with the target audience. SEO optimization: Improving website visibility in search engine results. Content marketing: Creating and distributing valuable content to attract and engage customers. Email marketing: Building and nurturing customer relationships through email campaigns. Paid advertising: Managing and optimizing online advertising campaigns. A/B testing: Experimenting with different approaches to optimize performance. Website analysis: Monitoring website traffic, conversion rates, and other key metrics. 3. Collaboration & Communication Cross-functional collaboration: Working closely with product, sales, customer experience, and other teams to align marketing efforts. Team leadership: Managing and mentoring a team of e-commerce marketing specialists. Reporting and analysis: Tracking campaign performance, providing insights, and making recommendations for improvement. Compliance: Ensuring all marketing activities adhere to legal and ethical standards. Detailed Requirements Education: A Bachelor's degree in Marketing, Business, or a related field is preferred. Experience: 3-5 years of experience in e-commerce or digital marketing is expected, with a proven track record of developing and executing successful marketing campaigns. We welcome fresh graduates or new marketers also. E-commerce Platform Proficiency: Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is preferred. Digital Marketing Skills:SEO & SEM: Knowledge of search engine optimization and paid search advertising is preferred.Email Marketing: Experience with email marketing campaigns, automation, and segmentation is preferred.Social Media Marketing: Proficiency in social media platforms and strategies is preferred.Content Marketing: The ability to create and distribute engaging content that resonates with the target audience is preferred.. Analytics and Reporting:Web Analytics: Strong skills in using web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign performance is preferred.. Other Essential Skills:Communication & Interpersonal Skills: Excellent communication and interpersonal skills are needed for collaborating with other teams, providing feedback, and managing relationships with stakeholders.Project Management: The ability to manage multiple projects, meet deadlines, and prioritize tasks effectively is crucial.Problem-Solving & Analytical Skills: Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions will be highly valued.Creative & Strategic Thinking: The ability to think creatively and develop innovative marketing strategies is important for staying ahead of the competition. Adaptability: The e-commerce landscape is constantly evolving, so the ability to adapt to new trends and technologies is essential. #J-18808-Ljbffr