Global Marketing Manager

1 week ago

Singapur, Singapore Ventra HR holding Full time

Development of a global marketing strategy: priority markets/channels, portfolio, pricing architecture, communications.

  • Brand strategy (corporate and product brands), unified global guidelines.

Portfolio management and launch of new products, including:

  • Assortment and formats (live/frozen, HORECA cuts, retail packs), value proposition for chefs/retail.
  • Packaging and labeling for local regulations (FDA/USDA, EU, GCC, etc.).

Go-to-Market / Channel Marketing strategies, such as:

  • Entry/expansion strategies: distributors, importers, key chains, premium restaurants/hotels, catering, e-procurement.

Pricing and P&L management, including:

  • Volume/margin plans, S&OP, in collaboration with sales.

Digital & Demand Generation initiatives, such as:

  • B2B lead generation, content marketing, PR, thought leadership (cases with chefs), social media in target markets.
  • Website/catalogs/materials for chefs and procurement, CRM funnels.

Ensuring stability and compliance with market requirements, including:

  • Sustainability and certification requirements (MSC/ASC/traceability), storytelling about sustainable fishing.

Team and process management, including building a small global marketing team/agency ecosystem (creative, PR, digital, research).

Mandatory requirements (must-have)

  • 8–12+ years of experience in international B2B/B2B2C marketing of the food category (ideal - seafood/frozen/premium proteins; acceptable - FMCG Food in the premium segment with entry into HoReCa/retail).
  • Successful launch/scaling cases in the markets of Asia (China/Korea/Japan), GCC, or North America.
  • MBA in Marketing or a strong higher education in a relevant field (marketing/economics/management) from a recognized university.
  • Strong analytical background: market sizing, channel/price analytics, unit economics, promotional ROI, P&L thinking.
  • Experience in managing distributors and trade marketing in HoReCa and retail, working with chefs/catering/chains.
  • English - fluent (C1/C2). Additional languages are a plus: Chinese, Korean, Japanese, Arabic.
  • Willingness to travel internationally (10–20%).

Package and conditions:

  • Level: Director
  • Compensation: competitive fixed part + KPI bonus
  • KPI bonuses for entering new networks/countries, successful SKU launches, marginality
Job Details

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: Food and Beverage Retail, Food and Beverage Manufacturing, and Retail Luxury Goods and Jewelry

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