Performance Marketing Manager

Job Description: Performance Marketing Manager - Supermom Role Overview: Supermom is seeking a highly skilled Performance Marketing Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom's growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.Key Responsibilities:1. Strategy & Execution o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization. o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation. o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion. 2. Data, Analytics & Optimization o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity. o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality. o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness. o Report on key performance metrics, insights, and recommendations to executive leadership.3. Technology & Tools o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.4. Leadership & Collaboration o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.Required Experience & Skills • 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.• Advanced proficiency with:o Meta Ads Manager, Google Ads, and other major paid media platforms.o Google Tag Manager (GTM) for pixel and event implementation.o Meta Conversion API (CAPI) and server-side tracking solutions.o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.• Experience with A/B testing, creative optimization, and conversion rate optimization.• Excellent communication, project management, and cross-functional collaboration skills.• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.Scope of Work Objective: Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.Key Deliverables • Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead.• Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution. • Integrate CRM and website data into paid media strategies, including:o Syncing CRM segments for audience targeting and lookalike modeling.o Feeding back lead validity and conversion data to optimize campaigns.• Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency.• Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates.• Prepare and present detailed performance reports, insights, and strategic recommendations to leadership.• Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity.• Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom's paid media strategy remains competitive.Success Metrics • Cost per valid lead meets or exceeds target benchmarks.• Achieve revenue targets required for paid channels.• Increased volume and quality of leads driven by paid media.• Improved accuracy and completeness of campaign tracking and attribution.• Effective utilization of CRM and first-party data in campaign optimization.• Demonstrated ROI and incremental growth from paid acquisition efforts.This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.