Executive, Digital Marketing
2 weeks ago
Plan, execute, and optimise omni-channel digital marketing campaigns across SEO, SEM/PPC, email, social media, video, and marketing automation platforms to support RMG’s healthcare services and brand growth. Leverage AI and data analytics tools to automate content creation, personalise patient engagement, and optimise campaign performance in real time. Conceptualise and create engaging content for RMG's digital assets including corporate website, patient portals, emailers/newsletters, digital panels, and social media platforms, ensuring alignment with healthcare communication standards. Collaborate with influencers, creators, and patient advocates to drive brand awareness and trust in the healthcare sector. Implement and manage SEO/SEM strategies to enhance discoverability of RMG’s healthcare services, and maintain strong online reputation management. Analyse digital campaign performance through analytics tools, prepare KPI reports, and recommend actionable improvements to enhance patient acquisition and retention. Monitor and evaluate digital marketing trends, competitor activities, and patient behaviour insights to inform strategies. Ensure compliance with data protection regulations (e.g., PDPA, GDPR) and uphold ethical standards in all digital communications. Work closely with internal stakeholders (Medical, Operations, Corporate Communications) and external partners to ensure cohesive campaign execution. Assist in project management, preparing briefs, timelines, and progress reports for stakeholders. Requirements A proactive self-starter with a strong sense of responsibility and attention to detail. Bachelor’s degree in Marketing, Communications, Digital Media, or related field. 3-5 years of relevant experience in digital marketing, preferably in healthcare, E-commerce, or service-based industries. Strong knowledge of SEO, SEM, Social Media Management (SMM), email marketing, content strategy, and campaign analytics. Experience with AI-driven marketing tools, marketing automation platforms, and CRM systems. Proficiency with content management systems, Google Analytics (GA4), and major social/marketing platforms. Experience in influencer/creator collaborations, user-generated content, and community building. Excellent analytical, communication, and project management skills. Sound understanding of data privacy laws, particularly in healthcare contexts. Ability to create digital designs, visuals, or multimedia content is a plus. We regret that only shortlisted candidates will be notified. #J-18808-Ljbffr
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