Market Research Analyst

3 days ago


Singapur, Singapore PPL ACCOUNTING CONSULTANCY PTE. LTD. Full time

Company Overview / Employee Value Proposition PPL Group, established in 2014, is a Singapore-based company specializing in corporate services. We focus on three core areas: corporate advisory and secretarial services, investment immigration, business travel and study abroad visa services, as well as labor dispatch. Our clientele includes SMEs and high-net-worth individuals from Singapore, China, and Japan. With years of experience in the industry, we are committed to providing efficient, high-quality services to help clients successfully establish and expand their businesses in Singapore and across Southeast Asia. Job Summary We are looking for a detail-oriented and analytical Market Research Analyst to support business growth by providing market insights, customer analysis, and data-driven recommendations. This role works closely with sales, marketing, and management teams to identify opportunities and support strategic decision-making. Responsibilities Conduct market research to analyze industry trends, customer behavior, and competitive landscape to inform strategic initiatives Design and manage surveys, questionnaires, and data collection activities to gather relevant market data Analyze quantitative and qualitative data to generate actionable insights that drive business decisions Prepare research reports, presentations, and dashboards to communicate findings effectively to internal stakeholders Collaborate with sales and marketing teams to deliver market intelligence and customer insights that enhance campaign effectiveness Monitor market performance metrics to identify new business opportunities and emerging trends Maintain and update market databases and research documentation to ensure data accuracy and accessibility Preferred competencies and qualifications Diploma or Degree in Marketing, Business, Economics, Statistics, or related fields 1–3 years of experience in market research, data analysis, or related roles (fresh graduates welcome) Proficiency in Excel, PowerPoint, and data analysis tools is an added advantage Strong written and verbal communication skills in English and Chinese Detail-oriented, self-motivated, and able to work independently Salary & Benefits Salary range: $2,500 – $3,500 (commensurate with experience) On-the-job training and career advancement opportunities SP / EP application available (subject to eligibility) #J-18808-Ljbffr



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