Web3 Social Media

Overview

Web3 Social Media & Community Marketer (Remote) – Reap

Join to apply for the Web3 Social Media & Community Marketer (Remote) role at Reap .

Why Reap? Reap is a fintech startup founded in Hong Kong in 2018, with over 250 employees across seven countries in 2025 and growing revenues globally. Our mission is to build a frictionless global financial ecosystem enabled by stablecoins that gives everyone access to participate in the global economy through technology. We win by harnessing the talents of our diverse team globally and embracing a Silicon Valley culture with a "win together" collaborative mindset.

We’re looking for a smart, creative, and edgy web3 marketer with a background in stablecoins and payments, to own our social media presence and community growth. You live on Twitter and have an uncanny eye to spot emerging narratives before they go mainstream (especially in the stablecoin space). You also have experience in managing a company’s LinkedIn presence. In a space where narratives emerge rapidly, if you know how to quickly align narratives and our company story using campaigns, threads, memes that cut through the noise—this role is for you.

• Working closely with PR/Communications to own global social media strategy & execution across X/Twitter, LinkedIn, Telegram, YouTube, Reddit and emerging web3 platforms.
• Create and curate trend-driven content—memes, threads, polls, videos, AMAs, Twitter Spaces—that resonate with both crypto-native and web2 fintech audiences looking to enter the web3 space.
• Build and grow community by moderating discussions, hosting community calls, and fostering positive engagement across Twitter, Telegram and other channels.
• Identify trends, narratives, memes, and cultural moments in real time to position the brand’s relevance to the right audience in the web3 community and in conversations about stablecoins, crypto, blockchain, fintech.
• Collaborate cross-functionally with content, design, and product teams to deliver cohesive campaigns and consistent messaging.
• Cultivate relationships with external influencers, KOLs, customers and internal speakers to amplify reach and community trust.
• Manage content calendar & publishing cadence for Twitter and LinkedIn that balances thought leadership, product updates, market commentary, and community fun.
• Track & optimize engagement, reach, and sentiment; use insights to refine strategy and drive measurable social channel growth.
• Be the voice of the community internally: collect feedback, escalate issues, and ensure our community’s voice shapes product and marketing decisions.

• Bachelor’s degree. Digital marketing or SEO certification/training preferred
• 3+ years of experience in social media, community and/or content marketing roles, with at least 2 years experience in crypto, blockchain (L1/L2) and fintech.
• Bachelor’s degree or equivalent experience; outstanding English writing and communication skills (native or near-native proficiency).
• Deep familiarity with web3 culture: memes, narratives, terminology, and ethos; active participant in crypto communities on X and Telegram.
• Proven ability to grow and manage Twitter/X accounts, Telegram communities, as well as the company’s LinkedIn presence.
• Skilled in adapting to content objectives and having agility to create in different formats—LinkedIn posts, Twitter threads, short-form video, long-form updates, newsletters.
• Have an analytical mindset and comfortable using metrics and dashboards to evaluate performance and formulate strategy.
• Experience with community activations such as AMAs, Twitter Spaces, influencer/KOL partnerships, campaigns (ex. airdrops)
• Comfortable in a fast-paced, remote-first environment; proactive, independent, and execution-focused.
• Familiarity with stablecoins, DeFi protocols (e.g. staking, yield farming), token launch marketing, web3 payments infrastructure; able to simplify technical concepts for broad audiences.
• Preferably based in Hong Kong, Singapore or United States
• Bonus: additional language skills, usage of AI tools in content creation, technical writing experience.

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a fully remote working environment
• A culture of innovation, inclusion, competition and fun

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• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales