Regional Director of Sales

Regional Director of Sales - Join Our Team ABOUT US At The Travel Corporation (TTC), our philosophy is simple: we create enriching travel experiences through exceptional service, quality, and value. Across 70 countries and a portfolio of award‑winning brands, we design and deliver immersive, innovative, and responsible travel experiences that create life‑changing moments for our guests. Join us and experience the TTC difference. OUR VALUES Driven by service An inherent passion for travel Commitment to our customers and to our people Commitment to social responsibility and our 5‑year sustainability strategy Position Summary The Regional Director of Sales is a senior sales leader responsible for driving revenue, passenger growth, and brand expansion across TTC Tour Brands’ most critical sales channels. This role provides leadership and strategic oversight for both national/consortia account management and regional field sales execution, ensuring alignment to commercial objectives and consistent, scalable partner engagement. This leader will set and operationalize the sales strategy across the portfolio, delivering market‑specific plans, coaching for performance, and fostering deep alignment between strategic account initiatives and field‑level execution. They will collaborate closely with cross‑functional leaders in marketing, product, and operations, acting as a key voice in optimizing TTC’s go‑to‑market approach. Key Responsibilities Sales Leadership & Strategy Under the guidance of the Managing Director of Tour Brands, help define direction and execution of TTC’s trade sales strategy. Own sales performance KPIs across strategic accounts and field sales territories, ensuring accountability to revenue, passenger, and share‑of‑wallet goals. Create and manage scalable sales programs and processes that drive advisor activation, partner growth, and commercial impact. Collaborate with Trade Marketing, Partner Services and the Contact Center to ensure alignment and a loop of continuous improvement. Provide structured insights to the Managing Director of Tour Brands for continuous learning loop. Team Management & Development Ensure Sales Managers execute TTC’s sales playbook with consistency, discipline, and agility. Regularly travel within the region to observe and coach Sales Managers during live sales calls, presentations, and partner engagements. Provide ongoing training, feedback, and strategic guidance to continuously improve sales effectiveness and partner impact. Manage, coach, and develop a high‑performing team of sales managers and strategic account leaders. Foster a culture of performance, collaboration, innovation, and professional growth. Partner with HR and senior leadership to recruit, onboard, and retain top sales talent. Integrated Account Management Commercial Partner Engagement Ensure seamless integration of account planning with regional execution efforts that align to and support the overall business plans created with the SVP with input from the Director. Serve as a senior escalation point and commercial partner for strategically important accounts across the region. Ensure that Sales Managers are building strong commercial relationships with decision‑makers and frontline advisors at key accounts. Champion cross‑selling across TTC brands and reinforce strategic alignment with advisor needs and traveler profiles. Territory & Account Strategy Lead the planning and execution of quarterly territory plans for each Sales Manager, ensuring clear prioritization of: Top‑performing accounts (retention and expansion) Average and fast‑growing accounts (acceleration and enablement) High‑priority nascent accounts (activation and onboarding) Market & Partner Insights Leverage Salesforce, Power BI, and internal dashboards to track individual and regional performance trends. Use data to diagnose opportunity gaps, reinforce accountability, and drive high‑impact activity. Report on sales team performance, regional challenges, and partner health to Sales leadership on a regular cadence. Sales Process Improvement Represent the voice of the trade in internal forums, contributing market insights to support business planning and product decisions. Contribute to the ongoing evolution of the TTC Sales Playbook, tools, and partner engagement strategies based on field learnings. Pilot new programs and sales innovations in‑market and provide feedback on scalability. Budget & ROI Ownership Oversee team‑level T&E, co‑op, and partner marketing budgets with rigorous focus on ROI. Align investment decisions to sales performance, brand priorities, and advisor potential. Key Outcomes & KPIs YoY revenue and passenger growth across both strategic accounts and field territories Increased advisor activation and brand cross‑sell within the partner base Growth in share of wallet across TTC Tour Brands ROI from co‑op marketing, training, and sales enablement investments High performance and engagement scores within the sales team Experience & Qualifications 8–10+ years in progressive B2B sales or trade account leadership roles Proven ability to lead and grow high‑performing, geographically distributed sales teams Deep understanding of the travel trade ecosystem and sales dynamics Demonstrated success delivering commercial results in a KPI‑driven environment Experience integrating strategic and tactical sales efforts to deliver cohesive partner outcomes Inspirational leader with strong commercial acumen Commercially focused and data‑driven Strong collaborator and communicator with executive presence Confident in change management, performance coaching, and partner negotiations High accountability, adaptability, and resilience Technical Proficiency Power BI and Microsoft Excel for reporting and analysis Microsoft Office (Outlook, PowerPoint, Word) Familiarity with digital sales enablement tools preferred Travel Requirements International travel as needed Flexibility to travel across partner events, sales meetings, and trade shows as needed Ready to Join Us? Apply today For more about us, visit The Travel Corporation is proud to be an equal opportunity employer. We not only encourage and support diversity in the workplace, we celebrate it If you feel you have the skills and experience to thrive in a supportive and inclusive environment, we want to hear from you #J-18808-Ljbffr