Director of Product Design

About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

The Right Profile

We are seeking a "Director of Product Design" to drive product innovation by creating delightful user experience(s). You will lead a global and diverse team of talented designers and work closely with product and business teams to meet company objectives. If you are someone who loves solving complex problems, lives and breathes user experience - we look forward to hearing from you.

Responsibilities

• Manage, grow and empower a team of product designers and researchers distributed across India, Singapore and Hong Kong

• Bring Thought Leadership from a UX perspective and building key partnerships with Product and Business Stakeholders

• Ensure design benchmarks/requirements are met across all types of products

• Deliver customer insights (both qualitative and quantitative data) into forging current and future product strategies

• Create efficient processes with product designers and researchers to deliver the desired results and coordinate with other departments

• Ensure design benchmarks/requirements are met across all types of products

• Guide the team to optimize user-centered design processes within an agile development mindset

• Create an environment to inspire, push creativity, challenge established thinking, and identify industry best practices for user experience within the team

• Contribute to the creation of outstanding experiences, incorporating best practices in UX, and creating solid, engaging UX and UI patterns

• An entrepreneurial spirit, flexible and quick at grasping new topics, and strong willingness to drive innovation

• Be data-driven and incorporate data analysis, and feedback through testing to validation of concepts and experience paradigm

• Manage multiple work streams in a fast-paced, changing environment with cross-team dependencies

Requirements

• 12+ years of experience in product and design innovation

• Passionate about design, user experience, and deep empathy for user needs

• Prior experience in Fintech and/or Wealth tech strongly preferred.

• Passionate about financial markets and investing/trading

• Commitment to creating a culture of creativity, self-determination, quality, and psychological safety for a diverse team

• Empathy and authenticity with mastery over guiding teams through times of growth and scalability

• Experienced in advanced research methods and are familiar with JTBD/Outcome-Driven innovation

• Strategic and purposeful in making design decisions by integrating user, business, and technical considerations into your design process. You can identify when to optimize for speed and when to seek quality and hone into the details

• Effective communicator when articulating your vision, strategy, and decisions of your design solutions

Come As You Are

At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.

Recruiting Process (estimated duration: 4 to 6 weeks)

If your application is shortlisted, please expect:

• Interview 1 (30 min) – Virtual introductory call with our People & Culture team
• Interview 2 (60 min) – Virtual/Onsite interview with the Hiring Manager
• Interview 3 (90 min) – Onsite case presentation with the Hiring Manager and other senior team members
• Interview 4 (60 min) – Onsite interview with our CPO
• Background and Reference Checks

Due to the volume of applications, we regret that only shortlisted candidates will be notified.