MarTech Business Analyst, Manager

Overview

MarTech Business Analyst, Manager (1 year contract) at Singapore Economic Development Board (EDB).

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

What you will be working on

EDB’s Brand, Marketing and Communications (BMC) team spearheads EDB’s efforts in brand management, digital engagement, content marketing, events, and partnerships to establish Singapore as a trusted location for international investments. You will join as a Business Analyst (ICT Systems) to translate business requirements into secure, scalable, and sustainable IT solutions that enhance digital marketing capabilities and support EDB’s mission.

You will serve as a bridge between marketing stakeholders and IT teams, conducting requirements analysis, evaluating current processes and marketing technology tools to design future state solutions that align with business objectives while meeting security and governance standards. You’ll work with Content Marketing, Integrated Campaigns, Brand teams, and the IT Division to assess, recommend, and implement technology solutions that optimise digital customer journeys and support data-driven marketing initiatives. The ideal candidate translates complex business needs into precise technical specifications, and manages stakeholders across diverse teams. This role reports to the AVP of Digital Marketing.

Key Responsibilities

• Facility and document business requirements gathering through stakeholder interviews and workshops
• Evaluate and recommend ICT solutions that address organisational needs
• Prioritise product backlog and enhancements based on business value and technical constraints
• Contribute to the development of functional and design specifications
• Support deployment, adoption and ongoing operations of solutions
• Analyse impact of requested changes during operations and maintenance
• Collaborate with developers for technical problem resolution

Technical Support and System Administration

• Assist in platform setup and maintenance activities
• Support feasibility studies and impact analysis for new tools and platforms
• Provide day-to-day system administration support
• Assist in troubleshooting and resolution of technical issues
• Support system testing of new features and capabilities
• Analyse system integration points and data requirements

Stakeholder Management

• Manage stakeholder expectations and facilitate communication between business users and technical teams
• Present technical solutions in business-friendly terms
• Coordinate with vendors for technical implementations
• Support users with technical queries and provide guidance for self-help
• Assist in documenting system changes and new features

Compliance and Security Support

• Data requirements gathering and identifying potential risks associated with IT changes
• Document security assessments for new features or system changes and conduct access reviews
• Coordinate security testing activities
• Process documentation and system information

What we are looking for Required Qualifications And Skills

• Bachelor's degree in Information Technology, Computer Science, or related discipline
• Minimum 3-5 years of experience in business analysis for ICT systems
• Excellent analytical and problem-solving skills
• Strong communication and stakeholder management abilities
• Experience in requirements gathering and documentation
• Knowledge of IT security principles and compliance requirements
• Familiarity with system testing and quality assurance practices

Desired Experience

• Experience or functional knowledge of martech platforms and automation workflows, such as:
• CDP or Personalisation Engines (e.g. Salesforce Data Cloud, Braze, Insider or equivalent)
• CMS platforms (e.g. Adobe Experience Manager)
• Tag managers (e.g. Google Tag Manager)
• Data privacy and governance software (e.g. OneTrust)
• Knowledge of government ICT governance processes is preferred
• Knowledge of AI search landscape is preferred
• Background in technical documentation and specification writing

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