
Digital Marketing Director
2 weeks ago
About the Company
A global digital marketing and tech firm managing multi-million dollar ad spend across international markets. The team is lean but scaling fast, with plans to expand into e-commerce, app installs, and media buying by 2026.
Role SummaryThe Digital Marketing Director will lead strategy, execution, and optimization of all digital marketing efforts. You’ll manage client accounts, drive performance, and build a high-impact team. This role blends leadership, analytics, and hands-on campaign management.
Key Responsibilities- Develop and execute digital marketing strategies across paid media, SEO, content, and social.
- Drive client acquisition and retention through data-driven campaigns.
- Expand into new verticals (e-commerce, app installs) and markets (China, global).
- Manage and mentor account managers and media buyers.
- Oversee client relationships and ensure campaign success.
- Collaborate with founders and tech/product teams on growth initiatives.
- Monitor KPIs, ad spend, and ROI across platforms.
- Optimize campaigns using tools like Google Ads, Meta, TikTok, and analytics dashboards.
- Report performance metrics and insights to stakeholders.
- Support hiring, training, and SOP development for the marketing team.
- Coordinate with finance and operations on budgets and reporting.
- Ensure compliance and alignment across international entities.
- Proven experience in digital marketing leadership (agency or in-house).
- Strong grasp of performance marketing, media buying, and analytics.
- Hands-on with platforms like Meta Ads, Google Ads, TikTok, Xero, and Pipedrive.
- Startup mindset: proactive, agile, and results-driven.
Interested applicants, please email your resume to
Tan Li Lian
EA 01C3135
Reg R
#J-18808-Ljbffr-
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