Analytics Manager

Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients

The Analytics Manager is responsible for independently managing projects, ensuring they are delivered on time and meet the client\'s expectations. This role requires a developing understanding of marketing plans to help account teams implement effective measurement and testing strategies. The Manager will regularly engage with clients on task-specific issues, helping to build rapport and trust.

Skills and Experience

What you will do:

• Campaign Performance Analysis: Work with account teams to define key questions for evaluating campaign performance and use data to provide actionable insights.
• Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data.
• Measurement Tools: Proficiency in primary measurement tools and begin to explore more advanced platforms to streamline basic processes.
• Analytical Skills: Handle regular analytical challenges and have a deep understanding of data infrastructure. Work with the broader analytics team to adopt new methods and techniques.
• Project Management: Independently manage all phases of smaller projects, ensuring they are delivered on time and with high quality.
• Team Communication: Act as a bridge between junior and senior team members, ensuring smooth communication and a culture of collaboration.
• Mentorship & Development: Actively mentor junior team members, fostering their growth and understanding of company processes. Begin to guide junior members on their tasks.

Marketing Strategy, Measurement & Client Engagement

• Marketing Strategy & Measurement: Develop an understanding of client marketing plans and objectives to support account teams in creating effective measurement and learning plans.
• Campaign Development: Support the development of marketing campaigns by ensuring clear success objectives are defined.
• Client & Partner Collaboration: Engage with clients on task-specific issues, and work with measurement partners and creative agencies to help execute campaigns successfully.
• Strategic Problem-Solving: Apply critical thinking to solve regular problems independently, while knowing when to seek guidance for unique or complex challenges.

What you will need:

• A Bachelor's degree from a top-tier college, or equivalent experience (preferably in a numerical field).
• Experience working in a measurement, market research, or data-based role.
• Experience guiding junior team members and managing your own time and tasks with decreasing supervision.
• Exposure to measuring both Direct Response and Brand Awareness campaigns.
• Strong organizational and time management skills.
• A good understanding of what data points can be collected in a digital campaign and how they should be analyzed.
• Excellent communication and presentation skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.