Assistant Manager, Regional Digital Marketing

Overview Assistant Manager, Regional Digital Marketing Shangri-La International Hotel Management Pte Ltd At the Shangri-La Group, we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance, and effort recognitions. This is an integral performance marketing specialist role within the Digital Marketing function which serves to drive revenue for the SEAA region via the conceptualisation and execution of online always-on and remarketing strategies via paid and owned channels. The Assistant Manager, Regional Digital Marketing, will be the go-to person for campaign planning, execution, application of best practices, optimization and measurement for hotels under his/her remit. He/she is an essential member of the go-to-market team and will need to work closely with the respective hotel teams to meet commercial objectives. Responsibilities Campaign development and execution: Understand the commercial and strategic landscape and translate business requirements into tactical campaigns that support commercial objectives. Manage campaign-related communications where directed, to hotels in the region. Own, drive and implement always-on prospecting and remarketing strategies to domestic and key feeder markets via paid ads (display and social campaigns) and owned channels. Deliver tactical campaign marketing plans where relevant, including strategy, messaging, targeting, budget, dates, deliverables and stakeholders. Execute the campaign management process across owned media channels to ensure content and assets are created, uploaded and tagged appropriately. Maintain and enhance retargeting/remarketing user journeys to maximize conversions and revenue. Work with internal and external partners (including media agency) to develop and customize ad creatives, messages, audience targeting, campaign activation, A/B testing for optimization and best practices. Regular analysis of campaign data with insights and recommendations to optimize performance, bookings and ROAS. Own the strategy goals/KPIs, manage ad budgets, and provide regular reporting of campaign results to stakeholders, including local offices. Provide regular training sessions for hotel teams on performance marketing trends and learnings. Collaborate with the regional team to drive business synergy for regional tactical campaigns. Data & Analysis Execute A/B and Multi-Variant testing across owned media platforms to optimize assets, messaging and targeting. Lead regular reviews with hotels to drive the E-Direct/Retail roadmap. Participate in feeder market analysis and insights using external and internal data sources. Strategic Relationships Participate in regular reviews with hotels to drive the campaign management roadmap. Support external relationships with strategic partners to increase effectiveness of campaign management activities. Manage working relationships with external parties including programmatic, social and ad partners where necessary. Guide other local, regional or global teams to execute local prospecting and remarketing campaigns targeted at specific feeder markets. We Are Looking for Someone With Minimum 5 years of performance or digital marketing experience. Hospitality experience is a plus, but not mandatory. Proven experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is required. Experience or familiarity with Chinese digital advertising platforms (WeChat, Douyin, Xiao Hong Shu) is a plus. Good analytical skills and proficiency in data analysis tools (e.g., Tableau, Google/Adobe Analytics, Excel). Data-driven, commercially and performance oriented. Creative mindset with the ability to generate innovative marketing ideas. Good interpersonal skills for working across departments and with external partners. Adaptable and capable of thriving in a fast-paced, dynamic environment. Local package will be offered to successful candidate. If you are the right person, what are you waiting for? Click the apply button. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Hospitality #J-18808-Ljbffr