Creative Lead

We’re looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands-on execution to shape compelling, purpose-driven campaigns. You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders—from operations to culinary to marketing—to bring ideas to life across digital, in-store, and experiential platforms. Key Responsibilities End-to-End Creative Execution Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands. Digital Content & Storytelling Lead the creation of short-form video content, photography, and animations that bring our brand stories to life—highlighting product launches, behind-the-scenes experiences, customer interactions, and brand campaigns. Cross-Functional Collaboration Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals. Brand Consistency Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices. Mentor & Guide Provide creative direction to junior designers, interns, and freelance partners to ensure high-quality, on-brand work. Trend Awareness & Innovation Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement. Content Performance Optimization Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies. Multi-Brand Project Management Balance multiple brand timelines and project scopes—delivering assets that are creative, impactful, and on time. Who You Are Creative & Strategic : You have a strong design sensibility and understand how creative supports business goals. Hands-On Leader : You’re not afraid to do the work—whether that’s directing a shoot, editing a reel, or laying out a menu. Visual Storyteller : You know how to craft engaging, brand-relevant content that resonates across platforms. Collaborative Communicator : You work well with multiple teams and stakeholders, bringing ideas to life through teamwork. Detail-Oriented & Adaptable : You take pride in producing polished work while staying flexible across brand requirements. What You’ll Bring 5–8 years of experience in graphic design, content creation, or visual communications. A strong, relevant portfolio showing brand work across digital, video, and print—especially within F&B, lifestyle, or FMCG. Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI-driven design tools. Working knowledge of UI/UX and motion design is a plus. Deep understanding of platform-specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc. Experience managing project timelines and brand consistency across multiple touchpoints. Why Join Us Be part of a mission-driven company redefining food and sustainability across Asia. Collaborate with world-class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast-moving brands. PORTFOLIO submission is required to be considered for this role. #J-18808-Ljbffr