Digital Marketing Specialist/ Manager

2 weeks ago

Singapur, Singapore ERA Realty Network Pte Ltd Full time

The Digital Marketing Specialist/Manager sits within the Corporate Communications Department and will develop an effective online communication strategy. Serving as the strategic leader within the Corporate Communications Department for Digital Marketing, this person will act as a subject matter expert in online media, paid search channels (Social, Search, Display & Ad networks) and trends in the industry and educate team members.

This role will also be responsible for developing and maintaining effective online assets across business units, as well as driving digital performances, generating leads, awareness and engagement through digital channels. Specifically, performance-marketing across strategies such as:

1. Programmatic, display, social and search engine marketing to generate leads, brand awareness and engagement, while managing marketing spend and ROI
2. Drive customer life-cycle marketing through CRM campaigns
3. Drive and maintain company’s digital assets for branding and recruitment, as well as overseeing and optimising marketing campaigns for project marketing sales enablement.

This role will be based in Singapore, and will be reporting to the Head of Corporate Communications. What this role entails:

Digital Marketing
1. Demonstrate an ROI focus and an aptitude for optimising placements across digital advertising/performance marketing campaigns across media platforms, such as display/retargeting, display/video advertising, mobile, SEM+SEO, email marketing and social media.
2. Research new advertising avenues and stay abreast of online advertising trends; developing quality control for measurement tracking (finding that misplaced pixel that’s
not tracking conversions properly).
3. Utilising data analysis (platform & web) to optimise campaigns, A/B testing of campaigns, landing pages, and target audiences to achieve continuously lower CPAs.
4. Utilising data and insights, recommend opportunities at strategic and tactical levels for better audience targeting, remarketing, conversion funnel building, lead nurturing etc.
5. Prepare and communicate paid search performance reports; deep dive into reporting including keywords, bids, audience segments, geo and demo targets, creatives etc. and
implement full-funnel lead generation strategies.

Digital Content Generation
1. Copy write and produce shareable and engaging social media content, such as infographics, videos and images etc. that inspires and moves hearts and minds.
2. Run digital campaigns for corporate communication efforts and measure online content marketing KPIs.
3. Execute quarterly content marketing calendar that support a wide variety of marketing and communications activities online.
4. Work closely with inter-departments to drive sales enablement.
5. Educate internal departments on best practices for social content creation and marketing.

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