ASEAN Marketing

ASEAN Marketing & Indirect Digital Marketing Manager

GE HealthCare is seeking an ASEAN Marketing & Indirect Digital Marketing Manager. This role leads and executes commercial marketing strategies tailored to the local market. The position requires a dynamic and strategic marketer with a deep understanding of the market landscape, customer behavior, and industry trends. The ASEAN & Indirect Digital Marketing Strategy Manager will drive brand awareness, customer engagement, and revenue growth through innovative marketing campaigns and initiatives.

Job Description Summary

You will be responsible for leading and executing commercial marketing strategies tailored to the local market. This role requires a dynamic and strategic marketer with a deep understanding of the market landscape, customer behavior, and industry trends. The ASEAN & Indirect Digital Marketing Strategy Manager will drive brand awareness, customer engagement, and revenue growth through innovative marketing campaigns and initiatives. In addition, this role requires strong analytical and digital capabilities (e.g., Smartsheet, Power BI) and the ability to lead and drive cross-regional projects within the indirect international region to support simplification, tracking, and efficiency improvements.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Role and Responsibilities

• Market Analysis and Strategy Development: Partner with Zone GM and Indirect Marketing Director to define and lead marketing strategy, prioritization, and execution in country, with clear understanding of market shares, profitability, priority products, and competitor dynamics.
• Work closely with relevant partner managers on marketing priorities, customer segmentation and targeting, channel strategy, lead nurture, local website oversight and local material approvals.
• Lead and deploy in-country activity/campaigns, partnering with Marketing Excellence on material design and utilizing One Content Ecosystem to execute, measure, analyze, and iterate.
• Bring focus to digital marketing campaigns and effective execution.

• Customer Acquisition and Retention: Champion medical education sessions and congress coordination.
• Follow up on leads generated using Salesforce.com and customer inquiries via the website.

• Product Marketing and Launches: Partner with Global Care Area/Product Marketing to input, tailor and execute globally led campaigns, including local lead qualification where applicable.
• Collaborate with product management teams to develop go-to-market strategies for new product launches and updates.
• Support biannual refresh of marketing materials.

• Marketing Analytics And Performance Measurement: Define KPIs and metrics to measure effectiveness; monitor and analyze data to track progress, identify trends, and optimize campaigns.
• Prepare regular reports and presentations for senior management; ensure in-country event workflows and payments (AST Support).
• Leverage digital tools (Smartsheet, Power BI) to track projects, streamline processes, and provide actionable insights.

Key Requirements For Success

• Significant experience in commercial marketing roles, preferably in indirect markets.
• Deep understanding of the market landscape, customer behavior, and industry trends.
• Proven track record of developing and executing successful marketing strategies and campaigns in the relevant market.
• Strong analytical skills and proficiency in digital tools such as Smartsheet and Power BI.
• Demonstrated ability to lead and drive cross-regional projects focused on process simplification, tracking, and efficiency.
• Strong leadership, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in digital marketing tools and platforms, marketing analytics, and CRM software.
• Experience in the pharmaceutical or healthcare industry is a plus.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: No

Seniority level

• Director

Employment type

• Full-time

Job function

• Other
• Industries: Hospitals and Health Care

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.