Global F1 Partnership Activation Mgr – East

4 weeks ago

Singapore PepsiCo Full time
Overview

This role will take ownership of 8 of the 24 annual races (specifically those races in the East – China, Singapore, Australian, Japan, S Korea, etc) + be the key activation lead on 1 of the 3 anchor brands for the partnership (specifically Sting Energy brand) driving strategic & operational integration between the platform and the brand.

Responsibilities
  • Lead & own strategic integration of the partnership/platform with the #1 PEP anchor brand – Sting Energy
  • Lead development & execution of all Sting in-built sponsorship rights & assets
  • Lead execution of 8x key tentpole F1 moments/events (in the East) + deep partnership with Markets/Bottlers across the 8x Race Locations
  • Lead delivery of Meaningul Food & Drink Experiences (MFDE's) across these events in partnerhip with Global & Local AFH teams
  • Lead delivery of best in class execution of PEP's corporate event & hospitality programme across these events to facilitate & drive business relationships
Qualifications
  • Experience in managing & nurturing highly strategic relationships with biggest sports & entertainment rights holders in the world (e.g. UEFA, FIFA)
  • Experience in managing large scale experiential events (real world & virtual)
  • Experience in managing large indirect teams (agencies and freelancers associated with scale experiential events)
  • Strong understanding of sports industry landscape
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