Brand Marketing Coordinator

Overview

The Marketing Coordinator will lead execution of Yoto’s social and influencer strategy in Canada. This role balances hands-on delivery with campaign oversight, agency coordination, and team alignment. It combines content development, community management, influencer campaign execution, and reporting. The Coordinator will serve as the key CA contact for global leads and ensure all social and influencer activity drives brand awareness, family acquisition, and revenue growth.

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it

Content creation and calendar management

• Own the CA social content calendar, including planning, briefing, and localisation. This will feed into global and NA socials with the potential for CA specific channels in the future.
• Own the ideation and briefing process for CA-specific content—develop creative concepts, brief the design team, and collaborate with local content creators to deliver market-relevant assets.

Channel and community management

• Manage daily posting, story reposting, and UGC curation.
• Respond to comments in brand tone and escalate customer issues to the customer happiness team.
• Work with global social leads on complex responses.

Influencer marketing

• Own the campaign briefing process with objectives, deliverables, and timelines.
• Identify, vet, and contract influencers with support from the global team.
• Lead outreach, negotiation, and content briefing.
• Review content for quality, compliance, and brand fit.
• Monitor go-live posts and performance, resolving issues quickly.
• Track and share campaign metrics including CPM, impressions, engagement, CTR, CVR, and revenue.

General Marketing support

• Support CA product launches and market-specific campaigns.
• Manage CA marketing calendar and event planning.
• Process CA vendor invoices and manage the relevant portions of the US budget including monthly reconciliation.
• Provide insights on CA market trends and opportunities.

Collaboration and reporting

• Work with global paid media teams to align organic and paid content.
• Share performance reports quarterly.
• Surface competitor and market insights.

• At least 2 years experience either brand or agency side in a similar role, focusing on the Canadian market.
• A self-starter, clear communicator and a fast learner.
• A strategic and creative thinker.
• Works well with cross-functional teams across different timezones and fosters a collaborative environment within the marketing team.
• Able to quickly adapt to changing market conditions and company priorities.
• Focused on achieving measurable outcomes and meeting ambitious targets.
• Comfortable with the ambiguity of working in a fast paced scaleup environment.

Salary: CAD$90,000 - CAD$100,000 based on experience

• Flexibility: A choice based approach - as a remote employee you will work from your home with occasional travel to our Brooklyn office, as required. Our work from anywhere policy gives you the opportunity to work from a different location for a temporary period.
• Financial: Life & Disability insurance from day one, Group Registered Retirement Savings Plan with Yoto contribution, and a generous employee referral bonus scheme.
• Health & Wellness: Fully funded Healthcare plan (Bronze), CA$40 monthly wellness allowance, and sickness absence policy details.
• Time Off: 20 vacation days, 9 public holidays, birthday off, extra days for each year worked after 2 years (up to 5 extra days), and sabbatical eligibility after 4 years.
• Helping Families: Variety of family-friendly leave options including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
• People & Planet: Up to 2 volunteer days per year and a book allowance for professional development.
• Fun Perks: Personal Yoto player and starter pack, regular company socials and YotoFest.

We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will come through Teamtailor, our application tracking system.