Manager / Senior Manager, Influencer Marketing Singapore, Singapore

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom : A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As consumer decisions are increasingly shaped by influencers on social media, we are seeking a Manager/ Senior Manager to lead our influencer marketing strategy across the APAC region. In this pivotal role, you will collaborate with market leaders to design data-driven influencer campaigns that drive brand growth and engagement. You will be responsible for identifying optimal investment levels, selecting strategic influencer partners, analyzing trends, and developing best practices for influencer content and partnerships ad . Your insights will directly impact our approach to influencer marketing, ensuring our brand remains at the forefront of digital innovation in the industry. This is an exciting opportunity for a driven professional to make a significant impact, engage with a diverse team, and grow their career in a dynamic, fast-paced environment.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Skills and Experience

• Engage with local Japanese and regional clients to lead & support conversations around Influencer planning
• Develop influencer marketing strategies in collaboration with market team leads
• Develop an influencer investment sufficiency model to inform brand growth
• Analyze influencer campaign performance and provide actionable insights
• Develop influencer selection strategies and propose influencers for future campaigns
• Conduct trend identification through text mining of product reviews and influencer content; provide agile recommendations for influencer campaign optimization
• Monitor and synthesize influencer content best practices, including the latest trends from both our brand and competitors
• Share key influencer trend learnings with clients and internal teams to inform ongoing strategy
• Manage multiple projects simultaneously, ensuring timely delivery in a dynamic and agile environment

Desired Background Experience

• 4+ years of experience in digital planning or a related field
• Strong understanding of digital marketing best practices; influencer marketing experience is a plus
• Strategic, analytical, and logical thinking skills with advanced proficiency in Excel and PowerPoint
• Demonstrated experience in critical thinking, problem-solving, and project management under tight deadlines
• Excellent communication and teamwork skills for collaboration with internal and external stakeholders
• Ability to operate effectively in a dynamic, adaptable, and agile environment
• Experience with research systems and data-driven decision making
• Results-oriented, proactive, and passionate about driving business growth
• Business-level fluency in English and Japanese as this influencer marketing role covers Japan as its main market, thus the ability to read influencer contents and profiles are necessary

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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