Digital Marketing Specialist

Job Highlights: High Rewards for High Standards: Join a culture that rewards excellence and top performance. Drive Core Business Growth: Play a pivotal role in a key business unit that directly fuels our company's success. Data-Driven & Logical Mindset: Leverage your analytical skills to make a tangible impact. Merit Over Background: We value your skills and potential above all else. Who We Are: We are a rapidly growing professional immigration and overseas services consulting firm. Our International Marketing Department is the core engine driving our global business expansion. We specialize in paid advertising on major social media platforms (primarily Meta and LinkedIn) to generate high-quality sales leads for our global sales teams. If you are a results-driven individual who is passionate about using data and logic to unlock high-value markets and wants to be directly involved in strategic company projects, we invite you to join our high-performance team. What You Will Do (Core Responsibilities): As a key member of our team, you will directly influence the ROI of our company's international business. ROI-Focused Campaign Optimization: Manage the end-to-end advertising process on platforms like Meta and LinkedIn. With a sharp focus on Cost Per Valid Lead (CPVL), you will continuously refine and optimize campaign strategies to maximize return on investment. Data Integrity & Process Alignment: Ensure all campaign data is meticulously tracked and meets our high standards for granularity. You will work closely with our sales teams and overseas branches to align on lead quality, creating a seamless and efficient data feedback loop. Explore New Channels & Markets: Once key performance indicators are met, you will have the opportunity to research and test emerging platforms (such as TikTok, X) and new geographic markets, identifying the next growth opportunities for the department and the company. Who We Are Looking For (Requirements): We value your potential and logical thinking. We welcome both seasoned experts and high-potential, cross-disciplinary talent with an exceptional ability to learn. a. Foundational Skills & Professional Background: Experience: 1-3 years of hands-on experience in paid social media advertising (Meta/LinkedIn preferred). We also welcome outstanding entry-level professionals with a strong drive and relevant data analysis internship experience. Technical Proficiency: Proficient in using major advertising platform tools, with solid skills in data processing and report creation. AI Acumen: A good practical understanding of AI tools and a strong willingness to continuously learn and explore their applications. Communication: Strong communication skills with proficiency in both Chinese and English (speaking, understanding, and writing). b. Core Soft Skills: Data-Driven & Analytical: You can see beyond surface-level metrics, using rigorous logic and data analysis to identify the root cause of issues. Eager to Learn & Grow: A self-starter with a powerful internal drive, motivated to constantly push your own and the team's boundaries. Results-Oriented & Accountable: You take ownership of your work, hold yourself to high standards, and maintain a meticulous approach to campaign execution and data tracking. Resilient Problem-Solver: When faced with cross-departmental challenges, you proactively design and propose creative solutions (e.g., new workflows or training) to drive projects forward and achieve your goals. Additional Information: Competitive base salary and attractive incentive schemeConvenient office location near Raffles Place and Telok Ayer MRT stationsComprehensive medical benefitsComputer/Mobile and Attire allowances providedFull-time role. Working hours: Monday to Friday, 9:00 AM – 6:00 PMSupportive yet challenging work environmentExcellent opportunities for internal career progression and cross-border transfers #J-18808-Ljbffr