TR APAC Digital Marketing Intern

4 weeks ago


Singapur, Singapore Parfums Christian Dior (PCD) Full time
Job Description

YOUR MISSION _________

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

 

Facilitate the scaling of TR digital campaigns APAC by ensuring that the TR regions have the guidance, tools and content necessary to succeed

  • Adapt digital assets (banners, visuals, social media content) to formats needed by regions for retailers
  • Assist in translation work from English to Chinese and ensure that translated content adheres to brand's tone of voice
  • Support online product assortment preparation
  • Ensure proper execution of content/assets by retailers

 

Monitor and measure the success of Dior’s and competitors’ digital campaigns to continuously optimize

  • Monitor brands’ presence on travel retailers’ websites
  • Report on best practices, trends and activities within digital in travel retail, including but not limited to digital marketing, SEM, paid media, social media and omnichannel
  • Use data, business intelligence reporting and consumer profiling to better understand the connected travel retail client

                                                                                         

Digital Operation Support

  • Update and compile product information, pack shots
  • Support on in-house adaption of banners

Qualifications

WHO YOU ARE _________

  • Able to commit at least 6 months
  • University student or fresh graduate who wish to get in-depth knowledge in digtal marketing with the exposure of a leading luxury beauty Brand – the House of Dior
  • Previous experience in E-business: e-retail, e-commerce or social commerce is an advantage
  • Understanding of best practices across social platforms: WeChat, Weibo, Instagram, Facebook and more
  • Conversant with Adobe Photoshop and related photo-editing tools
  • Familiar with affiliate marketing
  • Follower of KOLs / Influencers
  • Autonomous with a sense of initiative and advanced analytical skills
  • Competent on Excel and PowerPoint
  • You have the creative mindset and the luxury/business acumen
  • You are a highly motivated and fast learner, who pays strong attention to details
  • You enjoy teamwork and have positive attitude with good project management skills
  • You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment
  • Bilingual in both English and Chinese language, other Asian languages a plus

 



Additional Information

WHAT CAN WE OFFER?  _________

  • A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
  • Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses. 

 



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