TR APAC Digital Marketing Intern
4 weeks ago
YOUR MISSION _________
Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).
Facilitate the scaling of TR digital campaigns APAC by ensuring that the TR regions have the guidance, tools and content necessary to succeed
- Adapt digital assets (banners, visuals, social media content) to formats needed by regions for retailers
- Assist in translation work from English to Chinese and ensure that translated content adheres to brand's tone of voice
- Support online product assortment preparation
- Ensure proper execution of content/assets by retailers
Monitor and measure the success of Dior’s and competitors’ digital campaigns to continuously optimize
- Monitor brands’ presence on travel retailers’ websites
- Report on best practices, trends and activities within digital in travel retail, including but not limited to digital marketing, SEM, paid media, social media and omnichannel
- Use data, business intelligence reporting and consumer profiling to better understand the connected travel retail client
Digital Operation Support
- Update and compile product information, pack shots
- Support on in-house adaption of banners
Qualifications
WHO YOU ARE _________
- Able to commit at least 6 months
- University student or fresh graduate who wish to get in-depth knowledge in digtal marketing with the exposure of a leading luxury beauty Brand – the House of Dior
- Previous experience in E-business: e-retail, e-commerce or social commerce is an advantage
- Understanding of best practices across social platforms: WeChat, Weibo, Instagram, Facebook and more
- Conversant with Adobe Photoshop and related photo-editing tools
- Familiar with affiliate marketing
- Follower of KOLs / Influencers
- Autonomous with a sense of initiative and advanced analytical skills
- Competent on Excel and PowerPoint
- You have the creative mindset and the luxury/business acumen
- You are a highly motivated and fast learner, who pays strong attention to details
- You enjoy teamwork and have positive attitude with good project management skills
- You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment
- Bilingual in both English and Chinese language, other Asian languages a plus
Additional Information
WHAT CAN WE OFFER? _________
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
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