Senior Marketing Specialist

2 months ago

Singapur, Singapore AVEVA Full time

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you Find out more at

External Job Title: Senior Marketing Specialist Market Awareness

Reports to: SEA + India Director / Senior Manager

Region & Area: Malaysia/Singapore

Job Purpose

Responsible for executing the organization’s communication strategy at the market-level. This person supports the market as the communication advisor and strategist working directly with the global public relations, analyst relations, social, and corporate brand strategy functions.

Principal Accountabilities

Develop and execute local market communications strategy in coordination with the global brand and communications strategy

Oversee communications measurement for the local market, including share of voice against the competition and total reach

Support localization and execution of local public relations, analyst relations for the market

Work with social operations to develop local social media strategy and ensure governance

Coordinate with brand marketing to execute local brand advertising programs

Localize and promote content created from the global team at the local market-level

Generate content with customers and partners to build trust and showcase our expertise.

Cultivate strategic alliances with government and industry bodies to boost Aveva's presence. Enhance visibility and establish productive working relationships for mutual benefit and industry leadership

Manage customer communications to improve engagement and satisfaction. Keep customers informed about the latest technology benefits with consistent messaging and branding across all channels.

Important Working Relationships

Sales leadership in the local market

Brand marketing and communications

Performance marketing and content

Enterprise and regional marketing

Knowledge, Skills & Experience Required

3+ years of marketing experience

Strong project management and analytical abilities

Excellent communication and C-level influencing skills

Hands-on corporate public relations experience

Strong written and oral communication skills

Initiative to drive business objectives

Ability to understand the impact of decisions on other areas of the business

Strong listening, empathy, and cultural awareness skills

Proficient in conveying complex ideas and data

Driven by data and staying current with marketing and technology trends

Understanding of customer experience signals and the B2B sales cycle

Proficiency in managing diverse influencer ecosystems

Experience in objective-driven reporting

Experience in hosting round tables and panel sessions would be a plus.

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