Marketing Automation Associate
1 month ago
About Us:
An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.
As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia.
We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities.
By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.
POSITION PURPOSE
A regional specialist will cover a portfolio of Cambodia, Malaysia, Singapore, Thailand and partner countries for IELTS, whilst the associate specialist will assist the senior specialist to cover these markets. The role also partners the stakeholders in the countries for campaign best practice, reporting and training.
Responsibilities:
Strategy, Planning and Delivery Create and launch campaigns for countries to go “live” within the specified timeframe, in the specified country launches for the financial yeaAbility to review, edit (e.g., text/html/imagery) global campaign set up and personalise for the countries with adequate testing prior to campaign launchPartner with Global MA IELTS teams, Regional IELTS Ops, Regional IELTs Digital Marketing, country marketing/IELT Ops teams to deliver the region’s strategic focusTechnical Skills in Marketing Automation
Ensure MA campaigns are working on IELTS (batch and recurring) with the required tags and associated triggered actions (e.g., task creation, email / SMS / chat messages / phone call)Identify best practices when launching MA campaigns – e.g. A/B tests, Control Groups, HTML, segmentation and how the email is craftedAbility to segment / export and import required target audiences for MA campaignsAbility to work independently and seek solutions for stakeholders, thus meeting the marketing objectives/ KPIs for the countryAbility to understand how marketing automation works with other marketing technology platforms, especially for data integration.Campaign Optimisation
Review and consolidate A/B test, Control Group testing or any performance results to identify recommendations such as the following (but not limited to):Determining best timings for campaign sendIdentify content / imagery that enhances performancePersonalisation in campaign assetsInteractions tracked in campaign assets e.g., forms, landing pages and Google AnalyticsDetermine best notification methods to IELTS test centresDetermine best CTA methods to reach audienceDetermine best type of campaign category to generate bookingsReporting
Collaborate with stakeholders to create both regional and country reporting dashboards that fulfil country requirements.Identify recommendations and next steps from country reporting with senior specialistsCollaboration
Regularly meet with IELTS PULSE teams to discuss results and push forward best practiceWork with the IDP IELTS Global MA community and contribute experience and lessons learnedLeverage successful MA initiatives from across country and share that within the IDP IELTS MA CommunityWork with senior specialist to act as one POC for all country IELTS MA requirementsContribute to building a positive work environment within the team based on a shared commitment to IDP’s values and qualityTraining
Assist in organising training sessions for the SEA IELTS PULSE teams Assist in providing reference documents provided by global or created by region to help understandAssist in preparing and organising training assets for SEA Marketing Automation Certification ProgramGeneral
Undertake any other lawful duties as reasonably directed by managementWHAT WE'RE LOOKING FOR
Essential requirements: Lead Nurturing background preferredEducated to Graduation level or equivalentAt least 2 years of working experience in Enterprise Marketing Automation PlatformsStrong working knowledge of enterprise Marketing Automation systems such as Marketo, Salesforce or equivalentIdeally obtained the Marketo Certified Expert / Marketo Certified Associate / Adobe Certified Expert / ProfessionalGood knowledge of HTML and CSS to perform email and landing page editsAbility & willingness to learn new skills in the fast-paced environment with global pilots (e.g., call campaign / chat application integration etc)Able to read, analyse and interpret campaign results effectively and use & apply findings to deliver better MA campaign outcomesKnowledge of MS office (excel, word, PowerPoint) to compute various reports and training documentationGood verbal, written communication, and persuasion skillsDesirable requirements:
Experience in working in dynamic global environmentExperience in digital marketing ad buyExperience in the education, retail or travel industriesEnglish is key mode of communication. Any additional proficiency in any Southeast Asian country language would be a plus.-
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