Web Analyst

8 months ago


Singapur, Singapore Helius Full time

Job Description:

Play a key role in influencing the strategic direction for the digital business.  Responsible for monitoring and interpreting click path and purchase data to identify and provide actionable recommendations to improve customer experience across digital touch points. Implement analytics tracking tags leveraging on tag management tools. Collaborate with our marketing teams, web developers, operations and product owners to ensure they have a clear picture of how users are engaging with our platform. Responsible for generating recurring reports and fulfill ad-hoc analyses designed to monitor the digital user experience and answer business questions. This role is a part of our data scientist team and is responsible for delivering digital analytics and insights.

Responsibilities:

Consolidate, investigate and analyze digital usage analytics to identify trends and create data-driven insights about visitor behavior (e.g. traffic patterns, conversion funnel, navigation behavior, and pathing) Manage the collection, measurement, reporting, and analysis of web behavioral data across multiple platforms. Disseminate relevant web analytics data throughout the organization; champion data-driven decision making. Work closely with multiple teams to help identify data capture opportunities, bridge data gaps, source issues, and data inaccuracies Define data requirements for projects, identify missing metrics to build KPIs, and work with marketing to implement tagging requirements to ensure proper tracking and reporting of digital data Deliver actionable data-driven insights to business stakeholders through ongoing reporting, story-telling presentations, as well as daily interactions. Creation of comprehensive tracking & tagging implementation strategies in partnership with external agencies. Function as a subject matter expert on utilization of web analytics platform and analyzing web metrics across applicable apps and websites for user insights Write and maintain technical documentation and requirements related to web and mobile analytics Stay current with the latest developments with tracking tags and web analytics.

Requirements:

Bachelor's degree in digital marketing, computer science or degree in any quantitative field, statistics, data science, or mathematics. Experience in data analytics using web analytical tools such as Google Analytics, Google Tag Manager, Matomo, Mixpanel, or Adobe Analytics. Good understanding of web analytics basics: tags, cookies, variables, data layer. Experience with cross-channel and cross-domain data analytics. Experience with dashboard development using BI tools e.g. Tableau, PowerBI, Looker Strong written and verbal communication skills
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