Penfolds Commercial Graduate
4 weeks ago
About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit
What’s in it for you
Attractive remuneration and healthcare benefits 20 days of paid annual leave per year Flexible work arrangement to support your wellbeing Outstanding career development opportunities to realise your full potential Collaborative and inclusive culture where people and performance thriveAbout the role
The primary purpose of this role is to experience a well-round immerision into our commercial teams to deliver on key tasks and assist on projects that will support the execution of our Penfolds business growth plans. As part of this graduate role you will experience three (3) rotation experiences over 18 months. This role will:
support the business and acquire significant knowledge on commercial business functions across Global Sales; Global Marketing and Global Finance & Strategy ; share insights, ideas and perspectives to improve our consumer experiences and ways of working; and actively participate in our training programs covering additional hands-on experience that will provide a strong foundation for your career development.Rotation 1
Sales responsibilities:
Product Knowledge/Activation
Understanding the Penfolds brand and how to effectively communicate benefits to customers Review activation and depletion reports Provide insights on the depletion of the brands by key customers Understanding ROI, best-in-class activation and conduct post reviewDistribution
Understanding the different channels in the wine universe Understanding and work on the distribution plan for East Malaysia Work on a path to distribution and promotional calendar of activities Utilise shopper insights where relevant to drive category captaincyCompetitors’ Analysis
Gather and input competitor intelligence. Pricing analysis of competitors’ products and ensure that we have the right positioning in the market for our brandsRotation 2
Marketing responsibilities:
Brand Management & Consumer Awareness Campaign
Support the Senior Brand Manager to develop and execute online & offline marketing campaigns, build innovative plans to recruit new consumers and maintain high level of engagements. Take ownership of the coordination & executions of the marketing plans & events, work with key stakeholders and external partners where necessary. Assist in development & delivery of brand presentations to internal & external stakeholders. This includes brand plans or other necessary brand reviews with the global & leadership teams, joint business planning or business updates with key distributors, retail & trade partners etc. Work with the Senior Brand Manager and media agency to execute paid media & social strategies to drive quality consumer reach and engagements. Plan relevant assets & innovative content to enhance consumer engagements and experiences with the brand. Leverage consumer, shopper, and commercial insights to enhance brand executions and through-the-line campaign development. Work with the Brand Manager and Insights Manager (1) to identify consumer trends and translate key findings into proposed action plans (2) analyse the competitive environment & competition performance and provide recommendations for PenfoldsPR & Communications Campaign
Support Senior PR Manager for media and influencers campaign, from planning and concept development through to executions. This includes media and influencers event planning and executions. Coordinate responses to enquiries, manage samples and deliverables with PR agencies, partner publications and key influencers. Manage internal and external stakeholders to meet project timelines.Product Innovations / New Product Developments
SupportNPD projects: plan, launch and introduce new products into the markets. Work closely with key stakeholders on launch & distribution plans to ensure the key deliverables in the regional markets are met (1) Global NPD & Supply teams for timely deployment (2) Commercial teams for volumes forecast & distribution (3) Regional Brand Marketing, PR and Customer Marketing teams for launch and go-to-market plans. Preparation of product sell-in sheets to support Commercial & Customer Marketing teams’ distribution & depletion plans.Rotation 3
Commercial Strategy responsibilities:
Demand Planning
Preparation and delivery of volume forecast files ahead of demand planning meetings Management of allocations within Developed Markets BU Analysis of demand forecast outputs using links to depletion data to generate insightsBusiness Analytics
Assist in collecting, cleansing and compiling deletion data from distributors Reporting and analysis on depletions and inventory on hand Forward looking insights from depletion and inventory reports to drive future demand forecastsAbout you
Tertiary degree in Business or Economics or similar Passion for commerce and consumer experiences Excellent written & verbal communication skills Driven by curiosity, with a passion to learn and share knowledge Strong digital skills and knowledge of emerging technologies Ability to build strong relationships across all levels of the organisation Strong business acumen combined with advanced numeracy skills Ability to self-motivate and prioritise workload when required Team player at all levelsCulture
We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now
Inclusion and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability.
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