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Assistant Manager, Marketing

6 months ago

Singapur, Singapore Ascott International Management Pte Ltd Full time

Job Description

The Assistant Manager, Marketing & Partnerships is part of the Sales & Marketing Team who focuses on developing and implementing commercial and strategic relationships with organisations as well as supports the execution of Marketing strategies and action plans in the Singapore cluster. He or she will report directly to the Manager, Brand and Marketing.

Job Responsibilities

-Source new partners and execute exciting partnership solutions

-Negotiate attractive partnership deals and ensure mutually beneficial partnership terms that are in line with business objectives and strategy

-Maintain and deepen relationships with existing partners

-Develop metrics to measure ROI from partnerships

-Report and review partnerships’ performance with internal stakeholders

-Support in the conceptualisation of the Marketing Calendar and campaigns and perform in-house campaign management and optimisation

-Execute plans and strategies for social media and digital marketing at cluster level

-Assist to drive brand awareness via digital marketing channels as well as generate direct leads and revenue for the booking engine

-Execute email marketing and digital advertising campaigns

-Report and review marketing campaigns’ performance with internal stakeholders

-Work with vendors and Procurement to create marketing gifts in accordance with brand signatures to facilitate top of mind recall

-Work with agencies to develop creative materials, templates and collaterals for events, programming and partnerships

-Manage and execute loyalty programmes for guests and corporate bookers

-Implement loyalty marketing campaigns and initiatives to drive members' acquisition, engagement, and retention

-Support the measurement and analysis of all digital activities and ensure effectiveness and proper usage of analytics data

-Any other ad-hoc duties assigned

Requirements

The candidate should possess the following:

Degree or Diploma in Sales, Marketing, Business Administration or other related fields about 4 years of relevant experience Confident and meticulous Good spoken and written English Strong interpersonal skills and communication skills Ability to work independently and in teams Well versed in use of Microsoft Word, PowerPoint and Excel Knowledge in Adobe Photoshop/Illustrators will be an added advantage

Benefits


Flexible benefits with comprehensive medical coverage for self and family Training and development opportunities Subsidised rates at Ascott serviced residences- Strong advocate of staff volunteerism Wellness programmes